What are the three most important metrics to measure the impact of a product marketing team?

3 answers

All related (26)

Head of Industry, Segment, and Solutions Marketing at Motive | Formerly Procore • September 20

Great question - Because I am so focused on Industry Marketing right now, I have it divided between Product Marketing KPIs and Industry Marketing KPIs: For Product Marketing: Conversions NARR Att

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Kristen Kanka

Head of Product Marketing, Enterprise Solutions at Morningstar | Formerly CaptureX, Medline Industries • January 26

Revenue - this should specificially be marketing contributed or influenced. Retention - this is typically a percentage and the target number will be dependent on the maturity of your prodcut line. I

4 Saves

Scott Ivell

International Product Marketing at Stripe | Formerly Adobe, Salesforce • September 7

It does depend somewhat on where you are in your growth and how broad your portfolio is, but i think along 3 'north star' metric dimensions: Business KPI, that PMM indirectly influence: SQLs, Win Rat

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What’s the best way to segregate global vs. regional product marketing?

How do you build a business case to quickly grow a product marketing team? What metrics do you look at to make sure you're driving ROI for the business overall?

What are your top questions to ensure you are hiring the right PMM candidates and why?

When thinking about adding new talent to your team, how do you structure focus areas like Customer lifecycle stage, Persona, Areas of the product and Functional expertise?

How do you update stakeholders, and the company as a whole, on the recent activities and achievements of product marketing?

If your product marketing team is only or two people responsible for covering multiple products with complex features, how would you recommend dividing the workload in the short-term so as best to support long-term growth and expansion of the team?