What are the three most important metrics to measure the impact of a product marketing team?
5 Answers
Adobe Director, Product Marketing & Strategy • 1y
The scope of a product marketing role can vary significantly between companies. In a high-impact position, a product marketer acts as the general manager, overseeing stra...
3453 Views
AlphaSense Senior Director, Solution Marketing | Formerly Procore, Motive • 3y
Great question - Because I am so focused on Industry Marketing right now, I have it divided between Product Marketing KPIs and Industry Marketing KPIs: For Product Mark...
1428 Views
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Morningstar Head of Marketing, Enterprise Solutions | Formerly CaptureX, Medline Industries • 3y
Revenue - this should specificially be marketing contributed or influenced. Retention - this is typically a percentage and the target number will be dependent on the ma...
1339 Views
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 2y
Obviously exact metrics will vary by company, but metrics that fall in one of these 3 buckets:Revenue (ARR, MRR, LTV) - some measure that shows that the products/areas yo...
555 Views
DeepL VP Product Marketing | Formerly Adobe, Salesforce • 3y
It does depend somewhat on where you are in your growth and how broad your portfolio is, but i think along 3 'north star' metric dimensions: Business KPI, that PMM indir...
580 Views
Related Questions
What are the top three KPIs for Product Marketing and how do you track/measure them?What metrics do you measure product marketing on at a team level (when there are multiple products and multiple product marketing teams)?How do you measure success of each product marketing team member?How can you measure the value of what a product marketer does? How can you make executives perceive this value?What are the most important metrics to measure the impact of a product marketing team?What cross functional KPIs do you leverage for alignment between product marketing, product, sales and customer success?