What are the three most important metrics to measure the impact of a product marketing team?
5 Answers
Adobe Director, Product Marketing & Strategy • 1y
The scope of a product marketing role can vary significantly between companies. In a high-impact position, a product marketer acts as the general manager, overseeing stra...
3454 Views
AlphaSense Senior Director, Solution Marketing | Formerly Procore, Motive • 3y
Great question - Because I am so focused on Industry Marketing right now, I have it divided between Product Marketing KPIs and Industry Marketing KPIs: For Product Mark...
1429 Views
Upcoming Event
Mastering Market Research
Atlassian, Wiz, Splunk, Ting
Morningstar Head of Marketing, Enterprise Solutions | Formerly CaptureX, Medline Industries • 3y
Revenue - this should specificially be marketing contributed or influenced. Retention - this is typically a percentage and the target number will be dependent on the ma...
1432 Views
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 2y
Obviously exact metrics will vary by company, but metrics that fall in one of these 3 buckets:Revenue (ARR, MRR, LTV) - some measure that shows that the products/areas yo...
557 Views
DeepL VP Product Marketing | Formerly Adobe, Salesforce • 3y
It does depend somewhat on where you are in your growth and how broad your portfolio is, but i think along 3 'north star' metric dimensions: Business KPI, that PMM indir...
580 Views
Related Questions
How do you measure success of each product marketing team member?What are the top three KPIs for Product Marketing and how do you track/measure them?What metrics do you measure product marketing on at a team level (when there are multiple products and multiple product marketing teams)?What are the most important metrics to measure the impact of a product marketing team?How do you build a business case to quickly grow a product marketing team? What metrics do you look at to make sure you're driving ROI for the business overall?How can you measure the value of what a product marketer does? How can you make executives perceive this value?