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All related (26)
Head of Industry, Segment, and Solutions Marketing at Motive | Formerly Procore • September 20
Head of Product Marketing, Enterprise Solutions at Morningstar | Formerly CaptureX, Medline Industries • January 26
How do you build a business case to quickly grow a product marketing team? What metrics do you look at to make sure you're driving ROI for the business overall?
When thinking about adding new talent to your team, how do you structure focus areas like Customer lifecycle stage, Persona, Areas of the product and Functional expertise?
How do you update stakeholders, and the company as a whole, on the recent activities and achievements of product marketing?