Shardul Golwalkar

Product Marketing Manager, JotForm

Content

I saw you recently launched a book, what were some of the differences in launching a software product/feature vs. a book?

Shardul Golwalkar

JotForm Product Marketing Manager • April 20

At Jotform, we've launched a book (and another one in progress) and many products and features. Here's the difference in our specific use case: For book launches: * Find the right book-market-fit, who is most likely to read your book? What type of customer are they? Is this a TOF exer......Read More

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When you are joining an organisation that never had product marketing before and are struggling with all areas of Product Marketing (Position, Persona, Messaging, Sales enablement etc) what should be prioritised first?

Shardul Golwalkar

JotForm Product Marketing Manager • April 20

Here's your priority list: * Listen and learn. And understand what isn't being said. You'll quickly realize where the gaps are and what * Schedule 1:1s with people to learn more about their specific customers, this will challenge your own assumptions of the current product marketing st......Read More

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Product Marketing Manager at JotForm

Knows About Growth Product Marketing, Industry Product Marketing, Market Research, Technical Prod......more

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