Shardul Golwalkar

Product Marketing Manager, JotForm

Content

I saw you recently launched a book, what were some of the differences in launching a software product/feature vs. a book?

Shardul Golwalkar

JotForm Product Marketing Manager • 3y

At Jotform, we've launched a book (and another one in progress) and many products and features. Here's the difference in our specific use case: For book launches: Fi...

1078 Views

When you are joining an organisation that never had product marketing before and are struggling with all areas of Product Marketing (Position, Persona, Messaging, Sales enablement etc) what should be prioritised first?

Shardul Golwalkar

JotForm Product Marketing Manager • 3y

Here's your priority list: Listen and learn. And understand what isn't being said. You'll quickly realize where the gaps are and what Schedule 1:1s with people to lear...

310 Views

Credentials & Highlights

Product Marketing Manager at JotForm

Knows About Consumer Product Marketing, Go-To-Market Strategy, Growth Product Marketing, Industry...more

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Product Management Community

Demand Generation Community

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