Shardul Golwalkar

At Jotform, we've launched a book (and another one in progress) and many products and features.  Here's the difference in our specific use case:  For book launches:  Find the right book-market-fit, who is most likely to read your book? What type of customer are they? Is this a TOF exercise or BOF? What are the places where we should spend the most time?  Can the book be marketed on the author's back? In other words, is there built in marketing that you don't need to do?  Are there snippets from ...Read More

Here's your priority list:  Listen and learn. And understand what isn't being said. You'll quickly realize where the gaps are and what  Schedule 1:1s with people to learn more about their specific customers, this will challenge your own assumptions of the current product marketing state.  Now after you've learned a bit, focus on doing your own product research. Look at how the product works, understand it.  Learn about how it's currently being marketed and to who, what do sales folks use to mark ...Read More