I saw you recently launched a book, what were some of the differences in launching a software product/feature vs. a book?

At Jotform, we've launched a book (and another one in progress) and many products and features. Here's the difference in our specific use case: For book launches: Fi...

I took all my learnings and experiences from product marketing - ideation to book design and creatives to book launch. Each step taught me a little more into the world o...