JotForm Product Marketing Manager • 3y
At Jotform, we've launched a book (and another one in progress) and many products and features. Here's the difference in our specific use case: For book launches: Find the right book-market-fit, who is most likely to read your book? What type of customer are they? Is this a TOF exercise or BOF? What are the places where we should spend the most time? Can the book be marketed on the author's back? In other words, is there built in marketing that you don't need to do? Are there snippets from ...Read More
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