Shideh Rahmanian

Senior Product Marketing Manager, AppDirect

About

PMM with 10+ years across enterprise and high-growth startups. Started my career in market research and moved into GTM and most recently into a Digital Experience position for my company's PLG motion.

Content

What are your recommendations for influencing analysts if there is no MQ in your category?

Shideh Rahmanian

AppDirect Senior Product Marketing Manager • February 21

1) Be realistic: how many other competitors are there in this space? A MQ is meant to show the main players and their market share. If the category is too nascent then it might not make sense to publish a MQ just yet. If that's the case, engage with analysts but aim to get an 'honorable mention' ......Read More

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How do I get others (not PMM) bought in on the value of market research?

Shideh Rahmanian

AppDirect Senior Product Marketing Manager • February 21

Try to understand where any resitance might be coming from and be sure to tie your research to business outcomes. Digital transformation in market research A variety of self-serve tools exist today that weren't available even a decade ago! They save both time and money (vs. relying on an ext......Read More