Shideh Rahmanian

1) Be realistic: how many other competitors are there in this space? A MQ is meant to show the main players and their market share. If the category is too nascent then it might not make sense to publish a MQ just yet. If that's the case, engage with analysts but aim to get an 'honorable mention' in existing reports.  2) AR is a long game: build familiarity with your brand and product over time so that you're already in an influential position when the opportunity presents itself. Keep analysts i ...Read More

Try to understand where any resitance might be coming from and be sure to tie your research to business outcomes.  Digital transformation in market research A variety of self-serve tools exist today that weren't available even a decade ago! They save both time and money (vs. relying on an external agency)---your team just needs to learn how to use them: Messaging: run A/B tests with your LinkedIn campaigns and let the numbers speak for themselves! Version ads, landing pages, visuals, terminology ...Read More