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How do you convince your company that it's worth the time to invest in researching and making buyer personas?
All related (34)
Global Head of Product Marketing at Eventbrite | Formerly Amazon, Ex-Amex • March 10
Product Marketing & Growth Advisor at | Formerly ClickUp, Vanta, DreamWorks Animation • January 19
How do you delineate the responsibilities of market research between Product Marketing and User Research?
What tools do you use to survey your customers and how do you extract qualitative vs quantitative insights from it?