What are your recommendations for influencing analysts if there is no MQ in your category?

The MQ, or "Magic Quadrant" report is what Gartner calls their comparative report for specific markets. Each major analyst firm has their own comparative report (Wave, Ma...

The best thing you can do to influence analysts if there is not evaluation report like an MQ or Wave yet is to start early and build a continued cadence of conversation. ...

MQs and waves aren's static and evolve over time as new categories emerge and old categories get consolidated or unbundled away. Analyst firms like Gartner, Forrester, ID...

You can identify other documents produced by Gartner in the segment in which you work and contact the analyst who produces them. MQs do not exist when there is no variati...

1) Be realistic: how many other competitors are there in this space? A MQ is meant to show the main players and their market share. If the category is too nascent then it...

I'm sure this is something you've already asked, but do you know if they have a timeline for releasing a MQ? My point is, depending on their response, you may want to add...

Speaking from experience, even if there’s no MQ in your category you should still engage with analysts regularly—if your buyers speak to them regularly. Here’s why:Other ...