Shuchi Mehta

Sr. Product Marketing Manager and Consultant, Growth Propeller

Content

What are key certifications or courses to become a product marketing manager?

Shuchi Mehta

Growth Propeller Sr. Product Marketing Manager and Consultant • February 19

I am aware of just a few 1. Pragmatic institute - I took it. However, I found that to be specific to B2B enterprise sales. 2. 280 Group: I recently found out about this institute, I am looking to connect with someone who has been to this program. 3. AIPMM: Seems to offer courses similar to Pragmatic Institute. I am looking to connect with someone who has been to this program to understand more. Outside of these, I am looking for more engaging courses, especially where we can learn how to influence PLG in low touch product environments, and contribute to strategy comprehensively.

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How best can a product marketer keep up-to-date on their skillset or formal learning in a world where marketing tools are constantly becoming obsolete?

Shuchi Mehta

Growth Propeller Sr. Product Marketing Manager and Consultant • February 19

I struggle with this too. The best way is to keep in touch with the PMM community through Sharebird and PMA slack channels. Outside of that, I am on the lookout for any relevant courses or certifications or conferences to attend. I also have membership to medium, a platform where professionals share their experiences. If you know any more active channels, please do share. Thanks

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