What are key certifications or courses to become a product marketing manager?

I am not aware of any one key certification for product marketers. I work with PMMs that come from backgrounds in campaigns, sales, engineering, and product management. Each of those backgrounds lend themselves to a specific function in product marketing.  In my experience, there are three types of product marketers:  Technical PMM Market Programs PMM Go-to-Market PMM.  An aspiring product marketer should identify their entry point into one of the aforementioned functions. If there was one skill ...Read More

Courses, certifications, and books can definitely help transition into product marketing, but the best way to learn is by doing. I would see if there are side projects you can take on with the PMM team, in addition to self-driven learning.  For courses and certifications: I typically recommend the PMA. They have a variety of programs depending on how broad or narrow you want to go, and how much time you have.  I've also had great experience with General Assembly; depending on your location they ...Read More

I always recommend the Product Marketing Alliance courses! I would start with Product Marketing Certified: Core. Sharebird of course is great to learn from peers, and Reforge has cohort programs that are focused on measurable GTM, cross-functional influence, and strategy - excellent for moving beyond tactics.My one tip as you move into product marketing - look for roles where the PMM team sits under marketing. It will make the transition easier! But don't get caught in "execution mode." Focus on ...Read More

I'm a little biased here, but I don't believe that there are courses or certifications that are a prerequisite or requirement to jumping into product marketing. If you haven't done any marketing before, or worked alongside a good marketing team, Pragmatic Marketing by the Pragmatic Institute is a solid framework for twisting your head around what marketing is really about.  But the best way to learn is on the job. If you have a PMM function at your current company, get to know them. Ask about wh ...Read More

In general, I'm a big believer in product marketers having multiple "tools in their toolkit" to use depending on the project at hand. This means being able to pull different frameworks or skills from multiple places. So as much as possible, try out a course here and there instead of going all in on one certification. And spend time connecting with other PMMs to see what works for them. That being said, here have been some resources that I've found helpful: Pragmatic Marketing: Even if your compa ...Read More

I am aware of just a few 1. Pragmatic institute - I took it. However, I found that to be specific to B2B enterprise sales. 2. 280 Group: I recently found out about this institute, I am looking to connect with someone who has been to this program. 3. AIPMM: Seems to offer courses similar to Pragmatic Institute. I am looking to connect with someone who has been to this program to understand more. Outside of these, I am looking for more engaging courses, especially where we can learn how to influen ...Read More