What are key certifications or courses to become a product marketing manager?
I'm a digital marketing specialist looking to transition to product marketing
Industry Product MarketingEnterprise Product MarketingSelf-Serve Product MarketingPlatform and Solutions Product MarketingProduct Marketing Career Path
6 Answers
Amperity SVP, Head of Marketing • 6y
I am not aware of any one key certification for product marketers. I work with PMMs that come from backgrounds in campaigns, sales, engineering, and product management. E...
7827 Views
Triple Whale 🐳 VP of Marketing | Formerly Klaviyo, Drift, Dropbox, Upwork • 3y
Courses, certifications, and books can definitely help transition into product marketing, but the best way to learn is by doing. I would see if there are side projects yo...
3589 Views
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Treasure Data Director of Product Marketing • 7mo
I always recommend the Product Marketing Alliance courses! I would start with Product Marketing Certified: Core.Sharebird of course is great to learn from peers, and Refo...
1140 Views
Cisco Head of Product Marketing, Cisco Campus Network Experiences | Formerly Tellme Networks, Microsoft, Box, Vera, Scout RFP, and Sisu Data, to name a few. • 3y
I'm a little biased here, but I don't believe that there are courses or certifications that are a prerequisite or requirement to jumping into product marketing. If you ha...
1953 Views
Arcade.dev Head of Marketing • 2y
In general, I'm a big believer in product marketers having multiple "tools in their toolkit" to use depending on the project at hand. This means being able to pull differ...
2638 Views
Growth Propeller Sr. Product Marketing Manager and Consultant • 6y
I am aware of just a few 1. Pragmatic institute - I took it. However, I found that to be specific to B2B enterprise sales. 2. 280 Group: I recently found out about this i...
2124 Views
Related Questions
What are notable certifications/courses that could help in advancing a career in PMM? What Product Marketing (pragmatic diagram) courses/certifications would you recommend for someone new to Product Marketing?If you’re looking to break into product marketing, is it helpful to have an advanced degree like a Masters Degree in Marketing or an MBA?What are some things one can do outside of their job to accelerate their career in product marketing?What is your advise for someone looking to transition from Solution Engineering - Presales to Product Marketing within a B2B SaaS organization?How strongly is a product marketing certificate from the Pragmatic Institute viewed in hiring for a product marketing manager?