Amperity SVP, Head of Marketing • 6y
First, remember there is a difference between a product marketing and campaigns/demand generation lead. Product Marketers focus their time on customer research, value prop, go-to-market plan, competitive landscape, and market programs. In companies big and small, you would probably have a demand gen specialist who would keep up to date on marketing tools in order to optimize spend across channels. If you are part of the team that is investing in marketing technologies, you should talk to your c ...Read More
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