Talia Moyal
Head of Product Marketing, Gitpod
About
I've been the first PMM or PM at multiple developer tool startups. My favorite things to talk about are product launches, category creation, enterprise vs. PLG sales motions, pricing and packaging and messaging.
Content
Talia Moyal
Gitpod Head of Product Marketing • March 26
Get them on as many research, prospect and customer calls as possible. I really believe the only way to get good at messaging and positioning, is to understand how you best learn your persona. This means obsessing over them. Some great questions for them to start to answer are: * what is this ......Read More
243 Views
Talia Moyal
Gitpod Head of Product Marketing • March 26
This is definitely a question / problem that most PMMs will face and exactly why we create value pillars to help ground us. I like to think about it this way: you messaging house shouldn't be touched more than once a quarter (and even this is a bit aggressive but if you're at an early stage star......Read More
197 Views
Talia Moyal
Gitpod Head of Product Marketing • March 22
If I had to pick one thing to absolutely get right it's your planning phase. The work you put it won't be as impactful if you haven't aligned across stakeholders on the story your telling and the goals for the launch. And while launches are strategic they are also one of the most logistically-he......Read More
185 Views
Talia Moyal
Gitpod Head of Product Marketing • March 22
Always always always bring it back to the perspective of the prospect / customer. Your super power as a PMM is reading people to understand what's most important to them. One of my favourite ways to get good at this is tons of research calls. Here's my most successful way to do this: * if a......Read More
178 Views
Credentials & Highlights
Head of Product Marketing at Gitpod
Lives In London, United Kingdom
Knows About AI and Product Marketing, Product Marketing 30/60/90 Day Plan, Analyst Relationships,......more