What's the best way to ensure messaging evolves with the pace of the company while maintaining consistency? Should I abandon the idea of running a campaign that lasts more than a few weeks?

Question

Nisha Goklaney · Accepted Answer

Brilliant question. If developed correctly, your messaging pillars should be evergreen (i.e. should not change on a dime) from campaign to campaign. Ultimately, your mess...

Kevin Garcia · Answer

First of all, I feel your pain! With the company moving fast, it can sometimes feel that your messaging is always playing catch up. In cases where your product and busine...

Andrew Stinger · Answer

Above all, meet your company where it is. If you’re a small team just getting started, you’re likely going to have nail a brand identity and core message, and then be fle...

Jeff Hardison · Answer

The best ways I've found to ensure your messaging lives for more than a few weeks:1) Collaborating with your company leaders to not just review, but also develop the mess...

Ruth Juni · Answer

I think the key to keeping at pace with the needs of the company while maintaining consistency is to have brand messaging that is aligned to your unique value proposition...

Talia Moyal · Answer

This is definitely a question / problem that most PMMs will face and exactly why we create value pillars to help ground us. I like to think about it this way: you messagi...

Lawson Abinanti · Answer

Definitely not! Customer problems drive your positioning and messaging so unless the problems change, you should stick with your current messaging.It takes at least a yea...

What's the best way to ensure messaging evolves with the pace of the company while maintaining consistency? Should I abandon the idea of running a campaign that lasts more than a few weeks?

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