Sharebird
Sign Up / Sign In
Theresa Phillippe

Theresa Phillippe

Head of Product Marketing at Circle.so

Austin, Texas

I'm a storyteller focused on elevating people and products by underscoring the “why” of it all. From building and leading teams through rapid phases of growth, to launching global go-to-market strategies, I focus on putting customers at the core, and weaving the storyline around their needs. I believe the culture of your organization is as important as the product you are developing. At the end of the day, it's the people who make it all worthwhile.

Content

Sales says they don't need a "pitch deck", they just use a few slides but you see untapped value in how sales talks about your platform. How do you convince sales they should considering tapping Product Marketing to build a pitch deck?

Theresa Phillippe
Theresa Phillippe

Circle.so Head of Product Marketing | Formerly Glassdoor, Facebook (Meta), Bloomberg • 4y

Having been on the seller side earlier in my career, and product marketing since, I can empathize with this from both sides. I've found that in order to get the buy-in from sales stakeholders, it's helpful to understand their process, and works towards an ideal solution together. Shadowing calls might illuminate whether a pitch deck is the ideal asset, or if it's simply learning the narrative that they need. Approach internal stakeholder the way you'd expect them to approach customers. Curiousit ...Read More

855 Views