Theresa Phillippe

Head of Product Marketing, Circle.so

About

I'm a storyteller focused on elevating people and products by underscoring the “why” of it all. From building and leading teams through rapid phases of growth, to launching global go-to-market strategies, I focus on putting customers at the core, ...more

Content

Sales says they don't need a "pitch deck", they just use a few slides but you see untapped value in how sales talks about your platform. How do you convince sales they should considering tapping Product Marketing to build a pitch deck?

Theresa Phillippe

Circle.so Head of Product Marketing | Formerly Glassdoor, Facebook (Meta), Bloomberg • June 14

Having been on the seller side earlier in my career, and product marketing since, I can empathize with this from both sides. I've found that in order to get the buy-in from sales stakeholders, it's helpful to understand their process, and works towards an ideal solution together. Shadowing calls might illuminate whether a pitch deck is the ideal asset, or if it's simply learning the narrative that they need. Approach internal stakeholder the way you'd expect them to approach customers. Curiousity, understanding, solutioning.

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