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Tom Heys
Product Marketing Manager, Crayon
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Tom Heys
Crayon Product Marketing Manager • February 14
On my first day at Crayon, I was told that we were using Airtable to manage marketing, and it was just icing on the cake. Like some of the other posters, we're using it to track an Agile-like process with monthly sprints. I'm an Airtable fanatic, and having used it at previous employers and on......Read More
936 Views
Tom Heys
Crayon Product Marketing Manager • December 27
As David mentions above, planning out the "story" – even in a simple product demo – is essential. I like to write a documentary style script, which has a table with voiceover audio on the left and corresponding video on the right. As far as the tech, Camtasia is a great product, though I usual......Read More
775 Views
Tom Heys
Crayon Product Marketing Manager • June 21
My philosophy on battlecards aligns well with what the other posters have said on the topic. I tend to create two resources: one that is tactical in nature and gives reps the actual words they need to say in the moment (a true "Battlecard"); the other is more educational and provides deeper explo......Read More
622 Views
Credentials & Highlights
Product Marketing Manager at Crayon
Lives In Concord, Massachusetts
Knows About Sales Enablement