What tools does your Product Marketing team use to manage different projects, deadlines, owners, and deliverables?

Answer

12 Answers

Tom Heys

Rhino Federated Computing Director of Product Marketing | Formerly Monitaur, Fincura (acquired by Numerated), Fitbit, Twine Health (acquired by Fitbit), Dispatch (acquired by Vista Equity), Epicentric (acquired by Vignette), Moai, Niku, Alyanza (acquired by Niku) • 7y

On my first day at Crayon, I was told that we were using Airtable to manage marketing, and it was just icing on the cake. Like some of the other posters, we're using it to track an Agile-like process with monthly sprints. I'm an Airtable fanatic, and having used it at previous employers and on personal projects, I love that the ability to adapt it over time. If I don't know where I'll end up with task and project management, which is most of the time, then I'll do it in Airtable ensure that I ca ...Read More

1,023 Views
Megan Smith

Meta Product Marketing Manager • 9y

We use Trello as well which works great for us but we're super small so I'm not sure whether that would be good for bigger teams.

1,767 Views
Sherri Schwartz

OvationCXM Head of Marketing | Formerly First Orion, Zafin, nCino • 7y

For the past year, we've been using Monday (formerly Dapulse). Everyone on my team loves it. Our creative team also uses Monday, so it has been extremely valuable when that team works on projects with Product Marketing so that we have a clear communication channel and are all accountable for deadlines being met. The different views and search functionality is very robust as well. I can't speak highly enough about Monday.

731 Views
Mary Sheehan

Adobe Head of Lightroom Product Marketing | Formerly Google, AdRoll • 9y

I like Trello - for a team of up to 6 it's manageable. Creating different boards for Sprint Planning and overall goals is really good.

The best tool for visibility to other orgs was a google spreadsheet that clearly laid everything out, that anyone could access.Submit

1,227 Views
Steven Fitzsimmons

Quantcast Product Marketing Manager • 9y

We use jira and operate on a sprint schedule, just like the dev teams.

627 Views
Justin Gabriel

Luna On-Demand Physical Therapy Marketing • 8y

Adding another vote for Asana. Here are a few things I find useful with this tool: The calendar view is great for setting timeline context and driving urgency. There's something about seeing a launch's set of activities mapped to a calendar (or even in their timeline view) that helps push projects forward. The timeline view is awesome because it'll actually show which tasks are dependant on each other. Each task offers custom fields that can be used for creating everything from tagging statuses ...Read More

655 Views
Nina Seth

Blue Yonder Product Marketing Director • 6y

I have used Excel, Trello, Confluence, and Kapost. Honestly, a sharable spreadsheet works the best especially if you are collaborating with teams outside of marketing. Kapost is work-flow management but this requires a bit of training and is license based.

It's best to use a tool that all stakeholders have access to.

679 Views
Dena Nejad

Hover Director of Marketing • 9y

Asana gets my vote.

653 Views
Christine Tran

Writer Head of Solutions Marketing • 9y

We use Wrike and its been good so far - really like the design review capabilities.

585 Views
Caitlyn Shipley

Workday Senior Integrated Marketing Manager, oCHRO - Customer Base • 9y

We’ve been using Teamwork for about a year now and everyone loves it. The calendar integration is what sold me since other tools didn’t have one or needed an integration. The price is significantly less than other vendors as well.

643 Views
Sarah Lambert

Symphony Talent Head of Product Marketing • 9y

We use Trello and I have to be honest, I'm not a fan. I think it can be helpful if you have a lots of projects that go through multiple rounds of review, but other than that, not helpful.

809 Views
James Winter

Telescope Partners Head of Marketing | Formerly Nexmo, Dialpad, Aspire, Brandfolder • 9y

Asana seems to be best for marketing from the research i've done.

805 Views