How detailed should one make a battlecard/killsheet?
When do you know you have enough to guide sales?
6 Answers
PandaDoc VP of Product Marketing & Brand • 7y
I'll try and answer each of these three questions separately. My philosophy is short and sweet. If you're making battlecards longer than one page or using size 5 font it...
2662 Views
(1) I think beyond short and sweet, a battlecard or kill-sheet should be tactical. Literally the format should be: "show xyz when you are stating abc, in this zyx situati...
832 Views
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Rhino Federated Computing Director of Product Marketing | Formerly Monitaur, Fincura (acquired by Numerated), Fitbit, Twine Health (acquired by Fitbit), Dispatch (acquired by Vista Equity), Epicentric (acquired by Vignette), Moai, Niku, Alyanza (acquired by Niku) • 7y
My philosophy on battlecards aligns well with what the other posters have said on the topic. I tend to create two resources: one that is tactical in nature and gives reps...
778 Views
Cisco Director of Product Management, Speech and Video AI • 7y
Details on the battlecard really depends on the complexity of the product, solution and industry segment. Start with something simple for Version 1 - and as you get mor...
675 Views
cleargtm.com Founder • 7y
If you aren't partnering with sales, and seeking meaningful feedback from a number of the highest performing reps and sales leaders, I think it's impossible you will get ...
671 Views
I prefer FAQs but more importantly traps and responses. Rather than a encyclopedia, I would create something actionable.
529 Views
Related Questions
What kind of visibility do you have in regards to what pieces of content your reps use most often or which pieces are actually closing deals?A key way that we are challenged is making our playbooks simple enough for the field to pick them up. What do you consider the MVP for the BOM created for sellers, vs what else to consider adding that can go a long way?