How detailed should one make a battlecard/killsheet?
When do you know you have enough to guide sales?
6 Answers
PandaDoc VP of Product Marketing & Brand • 7y
I'll try and answer each of these three questions separately. My philosophy is short and sweet. If you're making battlecards longer than one page or using size 5 font it...
2647 Views
(1) I think beyond short and sweet, a battlecard or kill-sheet should be tactical. Literally the format should be: "show xyz when you are stating abc, in this zyx situati...
825 Views
Upcoming Event
Mastering Market Research
Splunk
Rhino Federated Computing Director of Product Marketing | Formerly Monitaur, Fincura (acquired by Numerated), Fitbit, Twine Health (acquired by Fitbit), Dispatch (acquired by Vista Equity), Epicentric (acquired by Vignette), Moai, Niku, Alyanza (acquired by Niku) • 6y
My philosophy on battlecards aligns well with what the other posters have said on the topic. I tend to create two resources: one that is tactical in nature and gives reps...
770 Views
Cisco Director of Product Management, Speech and Video AI • 7y
Details on the battlecard really depends on the complexity of the product, solution and industry segment. Start with something simple for Version 1 - and as you get mor...
669 Views
cleargtm.com Founder • 6y
If you aren't partnering with sales, and seeking meaningful feedback from a number of the highest performing reps and sales leaders, I think it's impossible you will get ...
664 Views
I prefer FAQs but more importantly traps and responses. Rather than a encyclopedia, I would create something actionable.
525 Views