What are the best product demonstration videos you've seen?

Rather than name the best product demos, I think I will tell you what makes a good product demo. (for what it is worth, Atlassian's demo den series on Youtube from product managers is an exampel of a fantastic product demo series). Your ultimate goal is to educate, inspire, and convince the view to act in a product demo. Show, don't tell. Rule number 1 in a product demo is showing the product Nail the messaging - be very clear about what the product does, how it will solve pain points, and who i ...Read More

As David mentions above, planning out the "story" – even in a simple product demo – is essential. I like to write a documentary style script, which has a table with voiceover audio on the left and corresponding video on the right. As far as the tech, Camtasia is a great product, though I usually want a little more control than it provides and thus use Adobe Premiere Pro to cut the videos after recording like many above using Quicktime. I add in some standard highlighting and click/tap animations ...Read More

I've just used QuickTime that came with my Mac to record videos that are a combo of me talking and screen recordings of the product, but you'd have to use some type of editing tool to put all that together (we have an experienced video editor on our team, but you could probably use iMovie for basic editing). If you're looking for more on-the-fly video tools, Soapbox by Wistia is pretty cool because you can show yourself and your screen in the same window. Also, Vidyard makes a free Chrome extens ...Read More

Similar to David’s and Tom’s suggestions a well scripted (storyboarded) demo can save a lot of time and headaches down the road, as well as improve your viewer engagement, if you study the analytics data and want to improve the length at which people watch your demos and ultimately take action. I record screencasts using OBS (Open Broadcaster Software), then cut the clips in Adobe Premiere Pro. If I know I’ll be making a series of themed videos, I make intro and outro templates or use/modify Pre ...Read More

The best demos are like good plays. They have a happy ending. They aren't Greek Tragedies. A good demo connects with a buyer's needs, pains, and desires. They can see themselves using the product and are eager to learn more. ScreenFlow and Camtasia are good tools for recording/editing demos.  Pro tip: storyboard and script the demo when you record. Humans are more perceptive to subtlies in the audio than the video. Plus a script helps to prevent ums, ahhs, repeating, and searching for the right ...Read More