William Chia

VP of Marketing at Styra

Austin, TX

Content

What advice could you share for people marketing to developers?

William Chia

Styra VP of Marketing | Formerly GitLab, Twilio • 4y

Marketing and Product have the same job - to delight their users. Product teams delight users with features and marketing teams delight users with content. Like any segment or persona, developers want to engage with content that is helpful and entertaining. Technical how-to guides, top-notch documentation, and interesting "weekend project" coding tutorials don't often feel like marketing because they are helpful and fun. The key is credibility. Solid developer content needs to be created by dev ...Read More

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The ROI of Transparency with William Chia, Director of Product Marketing at Osano

Apart from being a certified first degree black belt in taekwondo, William is a seasoned product marketer who is taking the good he’s learned from former roles at Twilio and GitLab and channeling that into building out the PMM function at Osano, a data privacy platform. In this interview he and JD discuss what it was like to be a part of two different companies that went public, how to create and build a 30/60/90 day plan that encompasses both quick wins and long term strategy, and the benefits of being transparent and making your work accessible to all. Connect with William on LinkedIn.Join William on Sharebird.Questions covered in this interview:What is it like to own product marketing?What do you look for in a company/team/role?How did you evaluate the risk of a new role?What are some of the challenges early on? What about now?What are some of the thrills (highs) and chills (lows) of your product marketing career?