William Chia

William ChiaShare

Director of Product Marketing, Osano
Content
William Chia
William Chia
Director of Product Marketing, Osano | Formerly GitLab, TwilioJanuary 31

Marketing and Product have the same job - to delight their users. Product teams delight users with features and marketing teams delight users with content. Like any segment or persona, developers want to engage with content that is helpful and entertaining. Technical how-to guides, top-notch documentation, and interesting "weekend project" coding tutorials don't often feel like marketing because they are helpful and fun. 

The key is credibility. Solid developer content needs to be created by developers. If you're not a dev, consider attending a coding BootCamp or taking some online coding tutorials to build empathy for your customer and keep a tight relationship with developer advocates and community marketers that have a software engineering background. 

William Chia
William Chia
Director of Product Marketing, Osano
Credentials & Highlights
Director of Product Marketing at Osano
Formerly GitLab, Twilio
Lives In Austin, TX
Knows About Developer Product Marketing, Messaging