William Chia

Marketing and Product have the same job - to delight their users. Product teams delight users with features and marketing teams delight users with content. Like any segment or persona, developers want to engage with content that is helpful and entertaining. Technical how-to guides, top-notch documentation, and interesting "weekend project" coding tutorials don't often feel like marketing because they are helpful and fun. The key is credibility. Solid developer content needs to be created by developers. If you're not a dev, consider attending a coding BootCamp or taking some online coding tutorials to build empathy for your customer and keep a tight relationship with developer advocates and community marketers that have a software engineering background.