What advice could you share for people marketing to developers?

Developers don't want to be marketed to. Developers are a sharp, no-nonsense group. They work under deadlines and stress that comes from being asked to deliver on the (ne...

My biggest piece of advice is to not forget about decision makers and end-users. Developers are a hugely important persona that has a unique set of needs, but they are ul...

Lol, yes, marketing to developers and technical audiences like data scientists is not for the faint of heart. They are naturallly suspicious of glitzy marketing, and ha...

Start with the facts. Then add in what actual customers or prospects have said. Or if you don't have that yet - a respected third party - like a Gartner. And only then tr...

Developers like a see-try-buy approach. Find ways to make that happen as seamlessly and frictionlessly as possible. Cut through the fluff and get to the ‘how,’ the examp...

Marketing and Product have the same job - to delight their users. Product teams delight users with features and marketing teams delight users with content. Like any segme...