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Yuliia Panasiuk

Yuliia Panasiuk

Marketing Manager, Acquisition at Expedia Group

Austin, Texas

Marketing professional with 6+ years of experience in product and integrated marketing launching products and promotional campaigns, increasing brand awareness levels, diversifying acquisition channel mix and driving initiatives for improved efficiency. Specialise in B2C and B2B acquisition and partner marketing. Adept at digital and offline media campaigns and project management.

Content

Is there a sample rules of engagement between field marketing , channels and SDR team that you can share ?

Yuliia Panasiuk
Yuliia Panasiuk

Expedia Group Marketing Manager, Acquisition | Formerly OPPO, Honeycomb Software • 1y

Depending on the size and stage of the company, those rules will be different. What everyone usually forgets regardless of the company, is that all three teams have to sync and avoid working in silos. Otherwise, the prospect/user ends up being bombarded in various touch points with misaligned messaging and offers. There are various approaches to handling the relationships the most important being having an accountable function. It can be Product Marketing or Program Management, or even Operation ...Read More

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What are your best practices for creating effective call-to-actions (CTAs) in digital marketing materials?

Yuliia Panasiuk
Yuliia Panasiuk

Expedia Group Marketing Manager, Acquisition | Formerly OPPO, Honeycomb Software • 1y

Nowadays, most paid media platforms ( Meta, Pinterest, Reddit, LinkedIn, etc.) offer their set of CTAs to select from when you're setting up paid campaign. That's a great start, since those companies launch tons of experiments and sometimes it's better to trust them, especially if you're on a limited budget. If you'd like to experiment or also having some offline or lifecycle campaigns via e-mail or in-product channels, GenAI is a great source of inspiration to test and learn. Be mindful of the ...Read More

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