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What are your best practices for creating effective call-to-actions (CTAs) in digital marketing materials?

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2 Answers
Digital Marketing
  1. Andy Ramirez ✪
    Andy Ramirez ✪

    GitLab Head of Growth Marketing • 1y

    I’ve always adhered to a simple yet powerful principle when it comes to crafting effective CTAs: Do NOT make CTAs sound like work. It may seem straightforward, but it’s surprising how often people overlook this, and the impact is significant. CTAs that feel like tasks or obligations create friction and deter users from taking action. Your audience is busy, so asking them to "Sign Up Now" or "Talk to Our Sales Team" feels like adding another chore to their list. These kinds of CTAs come across as ...Read More

    716 Views
  2. Yuliia Panasiuk
    Yuliia Panasiuk

    Expedia Group Marketing Manager, Acquisition | Formerly OPPO, Honeycomb Software • 1y

    Nowadays, most paid media platforms ( Meta, Pinterest, Reddit, LinkedIn, etc.) offer their set of CTAs to select from when you're setting up paid campaign. That's a great start, since those companies launch tons of experiments and sometimes it's better to trust them, especially if you're on a limited budget. If you'd like to experiment or also having some offline or lifecycle campaigns via e-mail or in-product channels, GenAI is a great source of inspiration to test and learn. Be mindful of the ...Read More

    204 Views

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