Expedia Group Marketing Manager, Acquisition | Formerly OPPO, Honeycomb Software • 1y
Depending on the size and stage of the company, those rules will be different. What everyone usually forgets regardless of the company, is that all three teams have to sync and avoid working in silos. Otherwise, the prospect/user ends up being bombarded in various touch points with misaligned messaging and offers. There are various approaches to handling the relationships the most important being having an accountable function. It can be Product Marketing or Program Management, or even Operation ...Read More
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