GitLab Head of Growth Marketing • 1y
I said it earlier, but it bears repeating: I don’t necessarily believe in ABM as originally defined. I think ABM is just really good targeting combined with specific, intentional marketing efforts. The industry has a habit of renaming things we’ve always done in slightly evolved ways, and ABM is no different. ABM, in theory, was about treating a single account as a market of one, crafting hyper-personalized campaigns tailored to its specific needs. But in practice, ABM is rarely done at that lev ...Read More
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