How do you define ABM?
2 Answers
Showpad Director, Growth Marketing | Formerly a child β’ 2mo
ABM is a go to market operating model, not a campaign.ABM is the operating model of focusing market, sales, field efforts on a defined set of high-value accounts and coor...
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GitLab Head of Growth Marketing β’ 1y
I said it earlier, but it bears repeating: I donβt necessarily believe in ABM as originally defined. I think ABM is just really good targeting combined with specific, int...
496 Views
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