How do you update stakeholders with information that helps them efficiently communicate the importance of your Account Based Marketing strategy to their own teams?
Salesforce Senior Director of Field Marketing, Platform β’ 2y
No update should ever come as a "surprise" to leadership or key GTM stakeholders. Account-based marketing (ABM) is a strategy that is developed in partnership with sales,...
2357 Views
Salesforce Sr. Director, Field Marketing β’ 2y
Get the metrics for these following measures so you can share with your internal stakeholder how ABM is impacting the business on 1 page. Marketing's contribution to re...
1977 Views
Calendly Head of Demand Generation | Formerly Ping Identity, Calendly β’ 2y
Since ABM extends beyond marketing, it is very important that stakeholders are equipped to share information about the motion to their own teams. How you approach this ca...
1169 Views
Showpad Director, Growth Marketing | Formerly a child β’ 2mo
I optimize stakeholder updates for reuse, not awareness. I over-communicate on purpose, but I do it in formats people can replay and forward. Short screenshares and video...
389 Views
Google founder @ twelfth β‘οΈ data-driven ABM β‘οΈ | Formerly Google, DigitalOcean β’ 2y
There's some great tips here. Ultimately, you own the story that others are going to tell about your work. You should be communicating it vs letting it go through the ech...
961 Views
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot β’ 3y
To update stakeholders with information that helps them efficiently communicate the importance of your account-based marketing (ABM) strategy to their teams, I recommend ...
491 Views