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When do you begin to prepare to duplicate a strategy that has proven successful?

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3 Answers
Demand Generation Strategy Account Based Marketing Strategy
  1. Andy Ramirez ✪
    Andy Ramirez ✪

    GitLab Head of Growth Marketing • 1y

    You get a really good sense early on when something is working. Honestly, the best teams sometimes know as they’re building it that they’ve landed on something great. I’m terrible at that; predicting success before launch isn’t my strong suit. If I make a call while we’re building, you might actually be better off betting against me. But once it’s in motion, I know how to read the tea leaves and pick up on signals quickly. That ability to decode early indicators is what increases velocity. It’s ...Read More

    728 Views
  2. Keara Cho
    Keara Cho

    Salesforce Sr. Director, Field Marketing • 2y

    I will keep this answer short and sweet. If a strategy drives quality pipe generation I would immediate duplicate and continue to refine.

    1,642 Views
  3. Erika Barbosa
    Erika Barbosa

    Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y

    When do you begin to prepare to duplicate a strategy that has been proven successful? Now :). If you approach it from a testing mentality with a reasonable budget if applicable, what benefit do you gain from waiting? From my perspective, you should define success metrics at the very beginning of a campaign. This can of course vary by campaign type. Once this has been defined including the timeline and you reach a level of success, start planning your next hypothesis. I wouldn’t say there is a se ...Read More

    705 Views

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