When do you begin to prepare to duplicate a strategy that has proven successful?

You get a really good sense early on when something is working. Honestly, the best teams sometimes know as they’re building it that they’ve landed on something great. I’m terrible at that; predicting success before launch isn’t my strong suit. If I make a call while we’re building, you might actually be better off betting against me. But once it’s in motion, I know how to read the tea leaves and pick up on signals quickly.

That ability to decode early indicators is what increases velocity. It’s not about waiting for a fully matured dataset; it’s about recognizing pattern recognition moments when engagement trends, qualitative feedback, and conversion behaviors start pointing in the right direction.

I think experience and data obsession both play a role in this. But it’s also a skill anyone can develop. If you know what signals to look for, whether it's increased deal velocity, compounding engagement, or Sales leaning in harder than usual, you can start scaling smartly and fast instead of waiting for a perfect data set to validate what’s already obvious.

I will keep this answer short and sweet. If a strategy drives quality pipe generation I would immediate duplicate and continue to refine.

When do you begin to prepare to duplicate a strategy that has been proven successful? Now :). If you approach it from a testing mentality with a reasonable budget if applicable, what benefit do you gain from waiting?

From my perspective, you should define success metrics at the very beginning of a campaign. This can of course vary by campaign type. Once this has been defined including the timeline and you reach a level of success, start planning your next hypothesis.

I wouldn’t say there is a set amount of time to do this. The nature of demand generation is that it is ever-changing. Be sure to consider seasonality and any other factors specific to your business that could impact the strategy.