Account Based Marketing Strategy
In addition to buy-in and budget, what support is needed from other internal teams to set up an organization for success with a new Martech solution?
In your experience, who are the most critical internal partners during the course of creating an Account Based Marketing strategy?
Have you been in a position to suggest implementation of updated Martech solutions and what indicated to you that a new (or additional solution) was necessary for success?
What is the best way to educate internal stakeholders on Account Based Marketing in order to accurately highlight the potential benefits to the organization as a whole and to their individual teams’ functions?