Experimentation
How can you balance creating demand vs. capturing demand when management doesn't understand the importance of creating demand?
We often have to shift budget, time, and resources into only BOFU campaigns in order to hit our MQL targets, which hurts our ability to create demand in the long run.
8x8 Vice President, Global Demand Generation • 4mo
This is a language problem, not a strategy problem.Reframe “creating demand” as:Pipeline risk reductionCost-per-opportunity protectionSales efficiency improvementWhat wor...
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