Demand Gen Programs
3 Answers
Keara Cho
Salesforce Sr. Director, Demand Generation • August 17
The key to a successful marketing campaign is segmenting your target audience correctly and being customer-obsessed. But your job is not just to drive people to websites and have them fill out a form to become a lead; it’s to be responsible for the entire customer journey. In fact, 56% of high-pe......Read More
1859 Views
3 Answers
Keara Cho
Salesforce Sr. Director, Demand Generation • August 17
Here's a quick laundry list of things to consider without diving into your business model and marketing plans. 1. Partnerships: Do you have partners you can work with to integrate a call-to-action? For example, in one of our small business campaigns where we were targeting small business owner......Read More
834 Views
2 Answers
Moon Kang 🚀
Front Head of Digital Demand Generation & ABM • December 8
IMO -- we are tapped out in "cutting edge" tools in 2023. There are no cutting-edge tools that would replace good strategy. It doesn't matter how easy your tool makes sending physical gifts to prospects or how well your enrichment tool works -- without the right strategy in communicating with you......Read More
405 Views
1 Answer
Erika Barbosa
Observable Head of Growth Marketing • April 3
Email marketing continues to be a staple in marketing programs. It is critical to best understand how to present success to your stakeholders in meaningful ways. To present success, I recommend addressing the following: * Define what success looks like. What metrics will you report on to best ......Read More
267 Views
3 Answers
Keara Cho
Salesforce Sr. Director, Demand Generation • August 17
Have a beginner's mind. What worked in the past might not work in your new position (or it may? But you have to test it first before implementing something full blown). The challenges you have faced leading other teams are not going to be the same set of challenges you will face in your new r......Read More
1606 Views
2 Answers
Before going into strategy setting, it’s important to align and joint plan with your fellow counterparts in sales, business, product, analytics, operations, PR, and other marketing functions, etc. to establish the topline business target for the year (or quarter). If your team is not currently in......Read More
749 Views
3 Answers
Keara Cho
Salesforce Sr. Director, Demand Generation • August 17
This question is very similar to the one titled: Are there specific channels you think are a foundation to a Demand Generation strategy? Short answer is focus on your website and email channel first. In addition to what I discussed in that section, I would highlight recommend aligning with you......Read More
1001 Views
2 Answers
Moon Kang 🚀
Front Head of Digital Demand Generation & ABM • December 8
Everything. Without being able to differentiate your product in the marketplace, what are you besides just noise? Competitive research isn't specific to PLG or any strategy -- it's necessary for any business to survive and properly compete. The "build it, and they will come" strategy does......Read More
397 Views
2 Answers
Moon Kang 🚀
Front Head of Digital Demand Generation & ABM • December 8
Some of the biggest challenges are broad, anecdotal feedback from sales & marketing that nothing ever works. I think it's important to remain objective and quantitative and share how things actually went based on a baseline metric vs the campaign metrics. It's also really important to bridge ......Read More
407 Views
2 Answers
Moon Kang 🚀
Front Head of Digital Demand Generation & ABM • December 8
The hope is to be joining a company that's got some good data and documentation hygiene :) Unfortunately, if this is missing, then the source of truth for me is Salesforce. I will always go to the sales operations team to start at revenue and work my way back toward up to the top of the funne......Read More
424 Views