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What are your top performing email strategies you’ve used historically?

4 Answers

Salesforce Sr. Director, Demand Generation • August 17

The key to a successful marketing campaign is segmenting your target audience correctly and being customer-obsessed. But your job is not just to drive people to websites and have them fill out a form to become a lead; it’s to be responsible for the entire customer journey. In fact, 56% of high-pe......Read More

2611 Views

When you start a new position as a Demand Generation Leader, what are your first 3 steps in identifying the best channels to leverage to drive demand at that company?

5 Answers

Salesforce Sr. Director, Demand Generation • August 17

Have a beginner's mind. What worked in the past might not work in your new position (or it may? But you have to test it first before implementing something full blown). The challenges you have faced leading other teams are not going to be the same set of challenges you will face in your new r......Read More

2039 Views

How do you measure success with 3rd party demand-generation agencies? What is your experience and did you have any success in driving demand gen through 3rd party agencies?

2 Answers

Qualia Director, Demand Generation • July 28

Unfortunately, I don't have a good answer for this one. I have never actually had success with a 3rd-party demand generation agency! I truly believe this is a role that requires a level of project management and organizational understanding that you cannot outsource without heavy involvement from......Read More

487 Views

When you work at an organization whose buyers are not present on many digital channels, what do you typically explore to reach them?

4 Answers

Salesforce Sr. Director, Demand Generation • August 17

Here's a quick laundry list of things to consider without diving into your business model and marketing plans. 1. Partnerships: Do you have partners you can work with to integrate a call-to-action? For example, in one of our small business campaigns where we were targeting small business owner......Read More

1130 Views

How should B2B brands work offline channels like direct mail and out-of-home into their channel mix?

2 Answers

Cloudflare Head of Digital Marketing • July 26

Offline channels are a good way to standout and diversify your marketing mix. I've found that direct mail is a great way to get started and can be core to an effective and personalized 1:1 or 1:few ABM strategy, especially if you have an interesting direct mail piece. Here's a blog post from Send......Read More

427 Views

How do you maximize channel performance between demand generation and demand capture strategies?

2 Answers

Cloudflare Head of Digital Marketing • July 26

Generally, adding as much spend to the lower portion of the marketing funnel (aka demand capture) will typically result in high ROI on paper but sacrifices the upside effective brand marketing provides. Typically I recommend maximizing paid and organic search budget to capture all in-market buyer......Read More

414 Views

How do you plan for and set channel specific goals?

2 Answers

Cloudflare Head of Digital Marketing • July 26

Planning for and setting channel-specific goals in B2B is complex due to most channels being used at multiple stages of the funnel, creating a complexity in planning how to invest and evaluate performance. I’ve found these things to be most helpful when setting channel-specific goals across diffe......Read More

492 Views

How can B2B marketers leverage online review platforms or third-party directories as as part of an effective digital channel mix?

2 Answers

Cloudflare Head of Digital Marketing • July 26

B2B marketers should pay close attention to third-party directories. These platforms provide an excellent opportunity for prospects to discover your products or services, gain trust from unbiased user reviews, and, ultimately, assist in the decision-making process. Platforms like G2, TrustRadius......Read More

410 Views

How do you balance demand generation goals (lead generation) with account-based marketing strategies that are focused on engaging ideal fit accounts?

1 Answer

Cloudflare Head of Digital Marketing • July 26

I've found that using a double-funnel approach to be one of the best ways to balance -- it helps align your team on goals, outcomes and other critical components to growth. The Double Funnel approach focuses on both high-value accounts and always-on marketing channels, and the combination helps i......Read More

511 Views

How do you present the success of email strategies to the stakeholders?

1 Answer

Observable Head of Growth Marketing • April 3

Email marketing continues to be a staple in marketing programs. It is critical to best understand how to present success to your stakeholders in meaningful ways. To present success, I recommend addressing the following: * Define what success looks like. What metrics will you report on to best ......Read More

325 Views