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Building a Demand Generation Team
Demand Generation KPI's
Establishing a Demand Generation Function
Demand Generation Team
8 Answers
Monica Myers
Lattice Director of Demand Generation • August 24
My number one tip when building or scaling a Demand Gen function and team is to ensure that there is a clear path to measureable outcomes and impact across the DG team. While understanding impact and building a sense of accountability is important for all marketing functions, it's critical for De......Read More
2520 Views
6 Answers
Erika Barbosa
Counterpart Marketing Lead • December 21
In order to prioritize needs/deliverables you first have to understand the associated goal(s). Based on this, you can work backwards to better understand what will drive the desired outcome. It’s easy to quickly become overwhelmed as the one demand generation manager. Prioritization is key. As......Read More
2249 Views
3 Answers
Erika Barbosa
Counterpart Marketing Lead • December 21
I recommend structuring a 30-60-90 day plan with clear timelines and goals. This will look different at an established org versus a start-up. This may also look different depending on the full scope of the role. That being said, let’s dive in: * 30 days: The first 30 days are about getting to k......Read More
1660 Views
2 Answers
Andy Ramirez ✪
Docker SVP, Growth Marketing (CMO Role) • May 3
Timebox input and quantify the impact. Art, music, and marketing are totally subjective. Not every thing is going to work for everyone, and not everyone's subjective opinion is universally applicable. When possible while building campaigns, websites, videos, events, whatever, be clear with any......Read More
829 Views
2 Answers
Andy Ramirez ✪
Docker SVP, Growth Marketing (CMO Role) • May 3
I recently posted that I haven't seen anything capture the publics imagination like ChatGTP since the first iPhone was announced. I'm tempted to say that generative AI has surpassed even that in the buzz and hype it's created. That seems well deserved however, it is already impacting demand in a ......Read More
1101 Views
2 Answers
Jordan Hwang
OpenPhone VP of Marketing • April 20
My general framework is as follows: * PMM is likely to bring the best holistic qualitative insights to the table from the work that they're doing * Demand Generation is likely to bring the best live quantitative data to the table from the work that they're doing Because of that, it's a ......Read More
791 Views
2 Answers
Andy Ramirez ✪
Docker SVP, Growth Marketing (CMO Role) • May 3
There are entire industries built around this question. I wish I could say my fondest wishes have been answered by any solution out there. Honestly this is another place I'm hopeful for the promise of AI. It should be possible to feed ALL of my data from all of my sources to a single entity and h......Read More
826 Views
2 Answers
Andy Ramirez ✪
Docker SVP, Growth Marketing (CMO Role) • May 3
For existing customers one of the fastest paths to growth I've seen is creating virality. Find a way to get other users into the product and getting some value. Many B2B services offer read-only users that can see dashboards, reports, comment on stuff, whatever it is. Those users then become pote......Read More
873 Views
2 Answers
Andy Ramirez ✪
Docker SVP, Growth Marketing (CMO Role) • May 3
The marketer in me always wants to answer this question with "you rely on your experience and knowledge of your category, audience, and product to help you define the best message for your audience." The scientist in me has seen evidence that your best guess is a roughly 50/50 coin flip. Ok, bett......Read More
830 Views
4 Answers
Moon Kang 🚀
Front Director, Digital Demand Generation • January 10
Demand gen is responsible for every stage of the funnel but accountable for stages where they have ~50%+ of the influence on that stage compared to sales. For example, Demand generation at the awareness stage is 100% responsible for delivering that message to the masses by driving the DG mac......Read More
812 Views