Demand Generation Team

Successful demand gen marketers have a broad skill set, from creative thinking to critical thinking. Some of the most important things I look for: Project management an...

When coming in as the Head of Demand Generation in a startup, your 30/60/90 day plan will most likely include a few additional elements such as: Tracking and reporting i...

To coordinate and work cross-functionally with the product marketing team you need to establish trust and respect from several micro-moments. Be sure to establish ongoing...

There will likely be a crossover in a few KPIs between DG and PMM. This however is not a bad thing, it ensures your PMM counterparts are invested in making sure GTM activ...

Some of the key processes I’d set up when expanding my demand gen team from 1 to multiple people include evaluating and addressing the following questions: Documentation...

Demand Generation sits at a critial intersection of the business, and as such, holds an important responsiblity to ensure that stakeholders and business leaders have acce...

A team of one has the opportunity to lay the foundation for a solid demand generation function. That being said, it's important to ensure a thoughtful and scalable approa...

Oftentimes I see retention is missed as a metric. We typically focus on sign ups and MQLs as an example, but what’s the quality of the lead? While I understand there is u...

This is a tricky one as the business can often communicate all of these features and products are equally important. In reality it often creates too many messages for you...

Use Data. Data is often the best way to help show people a new path forward. I like to say data democratizes the decision making process. It helps ensure everyone has a s...