Use Data. Data is often the best way to help show people a new path forward. I like to say data democratizes the decision making process. It helps ensure everyone has a seat at the table, not just the loudest or most senior voice in the room. Data alone is not enough. You’ll need to ensure you have carefully planned out the story you want to tell. A succinct well done strategy will have a clear ‘so what’ and will use data to back up the points, culminating in a singular recommendation. You have to bring people along when there is a legacy mindset present, help them see why this new way is better. If you don’t have access to a plethora of data, pull in industry stats and best practices, this can also help when an organization’s data and tracking isn’t exactly where it needs to be.
Related Questions
All related (7)
Senior Group Manager, Demand Generation, Databricks • August 3
Head of Growth Marketing, Observable | Formerly Issuu, OpenText, Webroot • November 26