What's your framework to prioritizing needs/deliverables when you're the first Demand Generation manager at a company establishing the function?
2 Answers
Databricks Senior Group Manager, Demand Generation • 3y
A team of one has the opportunity to lay the foundation for a solid demand generation function. That being said, it's important to ensure a thoughtful and scalable approa...
967 Views
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y
In order to prioritize needs/deliverables you first have to understand the associated goal(s). Based on this, you can work backwards to better understand what will drive ...
314 Views
Related Questions
What's your framework to prioritizing needs/deliverables when you're the first demand generation manager at a company establishing the function?From your perspective, who is the most critical piece on a demand-gen team?What's the earliest stage a startup should consider hiring a demand generation manager?I’m the first Demand Generation hire in my company. What advice would you give to someone tasked with establishing this function in an existing business structure?
If your Demand Gen team has only one or two people responsible for covering multiple products with complex features, how would you recommend dividing the workload in the short-term so as best to support long-term growth and expansion of the team?How do you think about your first 30/60/90 day goals when coming in as the Head of Demand Generation in a startup that didn't have demand generation before?