Sharebird

What's your framework to prioritizing needs/deliverables when you're the first Demand Generation manager at a company establishing the function?

Answer
2 Answers
  1. Kayla Rockwell
    Kayla Rockwell

    Databricks Senior Group Manager, Demand Generation • 3y

    A team of one has the opportunity to lay the foundation for a solid demand generation function. That being said, it's important to ensure a thoughtful and scalable approach. You'll need to choose 1 or 2 main KPIs to impact, you should work with sales and PMM to form a point of view. You might choose traffic and form fills to start depending on the maturity of your business. Or you might choose MQLs and Opportunities. Once you have your KPIs identified you can begin crafting the right mix of prog ...Read More

    1,082 Views
  2. Erika Barbosa
    Erika Barbosa

    Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y

    In order to prioritize needs/deliverables you first have to understand the associated goal(s). Based on this, you can work backwards to better understand what will drive the desired outcome. It’s easy to quickly become overwhelmed as the one demand generation manager. Prioritization is key. Ask questions about deadlines. Be sure to have a solid understanding of scope while also managing scope creep. Lastly, it’s important to clearly articulate blockers, dependencies, and set realistic expectatio ...Read More

    319 Views

Related Ask Me Anything Sessions

Top Demand Generation Mentors