What is your 30-60-90 day plan when you go into an org with the intention of setting up a demand generation function for the first time?

These are the 3 things I would consider doing, in parallel with each other: (1) listening tour with all key stakeholders on marketing, sales, customer success, and product (2) learn the product(s) in and out, understanding the key features, why customers buy, and how they buy (3) get a clear view on the state of marketing today -what has been done to date across the lead cycle, content, events, messaging, etc. From there, I'd begin looking at customer, opportunity, closed won data to inform dema ...Read More

I approach a 30/60/90-day plan with this general framework in mind: In the first 30 days, focus on understanding the foundations of the business. By 60 days, start executing quick wins. By 90 days, establish a rhythm of proving impact and scalability. 30 Days: Lay the Foundation Understand the pitch – Listen to as many product demos as possible to grasp its value to customers. If it's a sales-led motion, listen to demos from different reps to identify common themes and patterns. Dive into the da ...Read More

My recommendation for this type of 30-60-90 day plan is to take a blended approach based on my responses below. The foundational work does not change. What does change is the hiring needs to support your plan, associated costs, the ability to clearly articulate how you would like to structure and build your team, along with the desired outcomes. I’ve worked in various demand generation team structures. What structure do you need to support your goals? What do you think about your first 30/60/90 ...Read More

If I were building a demand generation function from the ground up, my 30-60-day plan would focus on understanding first, building, and improving what we have in place. So in the first 30 days, I would focus on listening and learning, understanding the business goals, the sales, the process, and what data and tools already exist. I'd audit the current flow of taking things from brand to demand, campaign activity, if there's any, and how success is measured. The goal here is to get a clear pictur ...Read More