What is your 30-60-90 day plan when you go into an org with the intention of setting up a demand generation function for the first time?
Erika Barbosa
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • December 22
My recommendation for this type of 30-60-90 day plan is to take a blended approach based on my responses below. The foundational work does not change. What does change is the hiring needs to support your plan, associated costs, the ability to clearly articulate how you would like to structure and build your team, along with the desired outcomes. I’ve worked in various demand generation team structures. What structure do you need to support your goals?
- What do you think about your first 30/60/90 day goals when coming in as the Head of demand generation in a startup that didn't have demand gen managers before?
- What are some examples of "quick wins" you should aim for in the first 90 days?
- What's your best demand generation 30-60-90 day plan to make a big impact at a new company?
1031 Views
Related Ask Me Anything Sessions
Own VP of Growth Marketing, Sheridan Gaenger on Demand Generation 30 / 60 / 90 Day Plan
December 3 @ 10:00AM PST
Addigy Director | Head of Marketing, Laura Lewis on Establishing a Demand Generation Function
Qualia Director, Demand Generation, Laura Lewis on Demand Generation 30 / 60 / 90 Day Plan
Top Demand Generation Mentors
Matt Hummel
Pipeline360 Vice President of Marketing
Bhavisha Oza
Gong Performance Marketing Lead
Fanette Jobard
Sentry Head of Demand Generation
Andy Ramirez ✪
Docker SVP, Growth Marketing (CMO Role)
Sheena Sharma
JumpCloud Vice President, Revenue Marketing
Sruthi Kumar
Notion Account-Based Marketing - Lead
Joann Guo
Spotify Associate Director, Growth Marketing
Kanchan Belavadi
Snowflake Head of Enterprise Marketing, India
Laura Lewis
Addigy Director | Head of Marketing
Steve Armenti
Google Account-Based Advisor to B2B SaaS
Related Questions
How does demand generation differ between a small and large company?How do you think about your first 30/60/90 day goals when coming in as the Head of Demand Generation in a startup that didn't have demand generation before?What do you think about your first 30/60/90 day goals when coming in as the Head of demand generation in a startup that didn't have demand gen managers before?What's your best demand generation 30-60-90 day plan to make a big impact at a new company?How do you achieve consistent demand gen as a B2C and B2B startup with little marketing budget and self-funded from the revenue it currently generates? How do we make do with the resources we have now to reach more people who need our products? How do you determine the campaign types for demand gen?