What is your 30-60-90 day plan when you go into an org with the intention of setting up a demand generation function for the first time?
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • December 22
My recommendation for this type of 30-60-90 day plan is to take a blended approach based on my responses below. The foundational work does not change. What does change is the hiring needs to support your plan, associated costs, the ability to clearly articulate how you would like to structure and build your team, along with the desired outcomes. I’ve worked in various demand generation team structures. What structure do you need to support your goals?
- What do you think about your first 30/60/90 day goals when coming in as the Head of demand generation in a startup that didn't have demand gen managers before?
- What are some examples of "quick wins" you should aim for in the first 90 days?
- What's your best demand generation 30-60-90 day plan to make a big impact at a new company?
1105 Views
Related Ask Me Anything Sessions
Addigy Director | Head of Marketing, Laura Lewis on Establishing a Demand Generation Function
Qualia Director, Demand Generation, Laura Lewis on Demand Generation 30 / 60 / 90 Day Plan
Demandbase Head of Digital Marketing, Matt Hummel on Demand Generation 30 / 60 / 90 Day Plan
Top Demand Generation Mentors
Kady Srinivasan
Lightspeed Commerce Chief Marketing Officer
Bhavisha Oza
Gong Performance Marketing Lead
Jennifer King
Snowflake Head of Demand Generation
Sheena Sharma
JumpCloud Vice President, Revenue Marketing
Kanchan Belavadi
Snowflake Head of Enterprise Marketing, India
Kayla Rockwell
Databricks Senior Group Manager, Demand Generation
Matt Hummel
Pipeline360 Vice President of Marketing
Keara Cho
Salesforce Sr. Director, Field Marketing
Laura Lewis
Head of Marketing
Kelley Sandoval
Databricks Senior Director, Demand Generation
Related Questions
What's the earliest stage a startup should consider hiring a demand generation manager?How does demand generation differ between a small and large company?What's your framework to prioritizing needs/deliverables when you're the first demand generation manager at a company establishing the function?What does your demand generation team org structure look like?What do you think about your first 30/60/90 day goals when coming in as the Head of demand generation in a startup that didn't have demand gen managers before?What are some templates/resources you'd recommend as a jumping-off point?