What is your 30-60-90 day plan when you go into an org with the intention of setting up a demand generation function for the first time?
1 Answer
Erika Barbosa
Counterpart Marketing Lead • December 21
My recommendation for this type of 30-60-90 day plan is to take a blended approach based on my responses below. The foundational work does not change. What does change is the hiring needs to support your plan, associated costs, the ability to clearly articulate how you would like to structure and build your team, along with the desired outcomes. I’ve worked in various demand generation team structures. What structure do you need to support your goals?
- What do you think about your first 30/60/90 day goals when coming in as the Head of demand generation in a startup that didn't have demand gen managers before?
- What are some examples of "quick wins" you should aim for in the first 90 days?
- What's your best demand generation 30-60-90 day plan to make a big impact at a new company?
787 Views
Qualia Director, Demand Generation, Laura Lewis on Demand Generation 30 / 60 / 90 Day Plan
July 27 @ 10:00AM PST
Demandbase Head of Digital Marketing, Matt Hummel on Demand Generation 30 / 60 / 90 Day Plan
May 31 @ 10:00AM PST
Snowflake Head of Enterprise Marketing, India, Kanchan Belavadi on Demand Generation 30 / 60 / 90 Day Plan
April 26 @ 10:00AM PST
Top Demand Generation Mentors
Erika Barbosa
Counterpart Marketing Lead
Nash Haywood
Cloudflare Head of Digital Marketing
Matt Hummel
Pipeline360 Vice President of Marketing
Keara Cho
Salesforce Sr. Director, Field Marketing
Moon Kang 🚀
Front Director, Digital Demand Generation
Sheena Sharma
Heap Vice President, Marketing Acquisition & Growth
Sam Clarke
Second Nature VP of Marketing
Sruthi Kumar
Notion Account-Based Marketing
Kanchan Belavadi
Snowflake Head of Enterprise Marketing, India
Laura Lewis
Addigy Director | Head of Marketing
Related Questions
What do you think about your first 30/60/90 day goals when coming in as the Head of demand generation in a startup that didn't have demand gen managers before?What should you aim to do in your first month and your first quarter?What questions should you ask during your one-on-ones with your cross-functional teams during your first month at the company?What are some examples of "quick wins" you should aim for in the first 90 days?What are some examples of "quick wins" you should aim for in the first 90 days?What's your best demand generation 30-60-90 day plan to make a big impact at a new company?