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How do you communicate Demand Generation updates and activities to the rest of the company?

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3 Answers
  1. Kayla Rockwell
    Kayla Rockwell

    Databricks Senior Group Manager, Demand Generation • 3y

    Communication to the broader department or company (depending on size) is key. I often find long emails or slack chats with updates get lost in the shuffle. Holding a standing meeting may be a better route. Find a cadence that works (weekly, monthly, or quarterly), create a consistent agenda so folks know what to expect, and make it fun. We award a 'beast mode' at the end of each meeting to a cross functional team member who has gone above and beyond. This helps to drive attendance folks want to ...Read More

    1,250 Views
  2. Monica Myers
    Monica Myers

    Demand Generation Consultant and Fractional Leader | Formerly Gusto, Qualia, AdRoll • 3y

    Demand Generation sits at a critial intersection of the business, and as such, holds an important responsiblity to ensure that stakeholders and business leaders have access to key metrics. That said, different stakeholders and departments of a company often require information shared in customized ways that ensure that those updates are relevant and actionable to their area of focus. For example, the updates you provide to sales leadership will differ from the updates you provide to the product ...Read More

    1,475 Views
  3. Erika Barbosa
    Erika Barbosa

    Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y

    Communicating demand gen updates and activities to the organization is incredibly important. Not only should you advocate for the impact you and your team are driving, but you’ll find other folks in the org are typically very interested in understanding what is working and what isn’t. I’ve found opportunities to work with other colleagues just from having conversations and communicating about current actions that are in motion and understanding what they are working on. Here are some methods I h ...Read More

    307 Views

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