Do you mean in terms of getting people to buy in to market research as a valuable practice in the company? Or in terms of using learnings from market research to drive culture change? If you are interested in how to get people to buy in to market research as an important practice in the company: I feel like a lot of the push back on market research comes down to a few key issues: A lack of awareness of market research and the benefits it provides A bias towards quantitative vs qualitative appr ...Read More
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