Contentful VP, Product Management | Formerly Twilio, SendGrid • 3y
Business objectives help the broader team and business understand if they've achieved the intended impact but are difficult for a product team to use sprint to sprint for a few reasons: Revenue isn't super actionable for the team: if it goes down or up, it's not immediately obvious what actions the team should take in response. Business outcomes are often lagging metrics: length of sales cycles, churn, and expansion all impact revenue, and this takes time. It doesn't enable the team to take new ...Read More
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