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Product Management

How do you translate business objectives to product objectives?

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Kalvin Brite
Kalvin Brite
VP, Product Management at Contentful | Formerly Twilio, SendGrid • February 1
Business objectives help the broader team and business understand if they've achieved the intended impact but are difficult for a product team to use sprint to sprint for a few reasons: Revenue isn't
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What role do engineers have in planning which features you build in the sprint? How do I get buy-in without giving them control?
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