Kalvin Brite
VP, Product Management, Contentful
About
Leading product at Contentful, building our ecosystem and studio product lines. Previously led product at Twilio, helping the company expand into the marketing automation market, and led data science, pricing, and product teams at SendGrid before ......more
Content
Kalvin Brite
Contentful VP, Product Management • February 1
Business objectives help the broader team and business understand if they've achieved the intended impact but are difficult for a product team to use sprint to sprint for a few reasons: * Revenue isn't super actionable for the team: if it goes down or up, it's not immediately obvious what ac......Read More
652 Views
Kalvin Brite
Contentful VP, Product Management • January 3
Time management is essential as a PM, and the tools I use have changed over the years as I find what works. Here are some tips: 1. Use a project management tool: A project management tool, such as Asana or Trello, can help you keep track of tasks and progress you have for yourself. I al......Read More
619 Views
Kalvin Brite
Contentful VP, Product Management • January 3
The best PMs define success before building a feature. To define success, teams should think through: 1. The customer problem they're solving, what does it look like when solved (for the customer and the business)? 2. How impactful is it if solved (time-saving, cost-saving, revenue-ge......Read More
455 Views
Kalvin Brite
Contentful VP, Product Management • February 1
I've found it helpful to craft a ~3-year product strategy that articulates the market and trends, the challenges/opportunities, and the product's path forward with coherent actions to address those challenges. This frames the product's direction and how it will impact the company and customers yo......Read More
446 Views
Kalvin Brite
Contentful VP, Product Management • February 2
It's essential to regularly evaluate and address tech debt as it can significantly impact a mature product's overall health and sustainability. If left unaddressed, it can build up and require a massive focus from the team that can disrupt existing customers or prevent you from adding new custome......Read More
387 Views
Kalvin Brite
Contentful VP, Product Management • January 3
At Contentful, we are organized into three Product Lines (Core Platform, Apps, Ecosystem) that each own a specific set of products for a set of customers. Within each Product Line, we have a 2-5 year product vision that gets revised 2x a year with each PL leader (eng and product). From this s......Read More
377 Views
Kalvin Brite
Contentful VP, Product Management • January 3
Here are a few tips for nailing the self-serve experience for an API product: 1. Make it easy to get started: Make sure that it's easy for developers to sign up for an API key and get started using the API. This might involve providing clear documentation, simple onboarding flows, and a......Read More
367 Views
Kalvin Brite
Contentful VP, Product Management • January 3
As a product manager, it's essential to consider the perspectives and expertise of all team members, including engineers. However, it's also important to remember that as the product manager, you are responsible for representing the needs and interests of the target users and ensuring that the pr......Read More
365 Views
Kalvin Brite
Contentful VP, Product Management • January 3
I've found informal mentors to be very helpful throughout my career. These have often been colleagues and peers I work with at a given company where I will buy them a coffee and chat about their career, experience, and problems I may be encountering to get their take. If they give advice or sugge......Read More
322 Views
Kalvin Brite
Contentful VP, Product Management • January 3
I look for candidates who demonstrate curiosity and structured thinking during product interviews. Curiosity is an essential trait for PMs because it helps them stay up to date on industry trends and understand the needs and motivations of their users. In interviews, I screen for candidates wh......Read More
302 Views
Credentials & Highlights
VP, Product Management at Contentful
Formerly Twilio, SendGrid
Lives In Denver, Colorado
Knows About Developer Product Management, Enterprise Product Management, Managing Mature Products......more