Under what circumstances is it worthwhile to pursue a 0-1 product that can be easily duplicated by a large competitor?
Often times, early product start out as features. My worry is that a competitor would just copy us and then wipe us out.
6 Answers
The Walt Disney Company Director of Product Management • 10mo
This is a reasonable concern but there are scenarios where it still makes sense to move forward, even if a big player could copy you.Consider building if:You have a distr...
2976 Views
Nuvemshop Director, Product Growth | Formerly Superhuman, RD Station, IBM, Bosch • 10mo
Classic startup fear—I get it. The reality is that many great products begin as “just a feature” of someone else’s platform—but they succeed by doing that feature extreme...
1293 Views
Salesforce Director of Product Management, Tableau Next • 10mo
It’s worthwhile to pursue new products when you can articulate a clear differentiator or unique value proposition that your product or platform can deliver customers, or ...
1250 Views
Crossbeam VP of Product • 2y
The two biggest things to ask are: "would they?" and "could they?". This is both a question of strategy and tactics - of both you, and the competitor. My first startup wa...
4044 Views
Atlassian Director of Product Management (Confluence) | Formerly PayPal, eBay, Intel, Verizon • 2y
Here are some considerations for continuing to pursue a 0-1 product even when you have a potential large competitor:A niche focus that you feel is a significant different...
944 Views
I think the main key advantage here for a smaller startup vs establish business is when speed and execution are on your side because youll surely outpace larger businesse...
162 Views