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How have you dealt with possible overlaps between Product Managers, Business Owners and Marketing?

I was just reading an article by Marty Cagan about the scenario of Business Owners "versus" Product Managers, especially for companies using a matrix organization. Now, I'm living in a similar situation, and not only in the case of Business Owners, but it seems that depending on the side of the organization, the scope of Product Managers is divided more than expected, causing various types of issues. So, I'm curious if other companies, big or small, have also had to deal with this. Here's the link to the article: https://www.svpg.com/product-managers-vs-business-owners/

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1 Answers
  1. Casey Flinn
    Casey Flinn

    OEConnection Head of Global Product Operations • 2y

    Ah yes, I remember this article :) I think the key point Marty makes is "Things go wrong when these two roles are not clearly defined." There are two aspects of "defined" to work out here. From a management and org structure perspective, there needs to be definition of who is accountable for what and how these roles should work with each other written down somewhere to serve as a starting point. The next level of definition occurs between the matrixed individuals when you look at these managemen ...Read More

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