Question Page

What made you decide to choose Product Management over Product Marketing?

3 Answers
Mamuna Oyofo, MBA
Mamuna Oyofo, MBA
Shopify VP of ProductFebruary 9

I am very much a systems thinker and like to understand the whole. I started my product career focusing on product management but quickly was exposed to the different facets of product management incl product design, engineering and product marketing. I wanted to do a bit of a deep dive in each of these areas so I could better understand how to use them in my craft. So I worked in those spaces, built out teams and best practices around how to do them well. Ultimately, I did that in service of making myself a stronger product/technology leader. I feel that as a product manager, you should be comfortable and aware with product marketing principles and be able to be a strong partner in the space. I'm not sure I ever really chose product management over product marketing. I just incorporated it into my product toolkit.

881 Views
Milena Krasteva
Milena Krasteva
Walmart Sr Director II, Product Management - Marketing TechnologyJune 10

The two disciplines are very different, despite some intersections on go-to-market, outbound communications, and occasional blurred lines between the roles in some companies regarding strategy and customer requirements. Early on in my career I had the opportunity to simultaneously work in both functions and experience them. Product Management has very broad scope and deals directly with technology. Ultimately, for me, building (or fixing) products felt most rewarding. :)

563 Views
Anton Kravchenko
Anton Kravchenko
Carta Sr. Director of Product ManagementMarch 15

This might not be the answer you'd expected ;) 

I'm a first-generation immigrant, and I didn't really have a choice early in my career. I simply needed a company to sponsor my visa. After changing four jobs in the first year, I joined a company that was willing to invest in my immigration. Luckily, my new role was at the intersection of marketing & product, so I had to see both directions. 

I chose Product as I wanted to build things and understand how they work.

345 Views
Top Product Management Mentors
Poorvi Shrivastav
Poorvi Shrivastav
Meta Senior Director of Product Management
James Heimbuck
James Heimbuck
Doppler Principal Product Manager
Paresh Vakhariya
Paresh Vakhariya
Atlassian Director of Product Management (Confluence)
Natalia Baryshnikova
Natalia Baryshnikova
Atlassian Head of Product, Enterprise Agility
Zeeshan Qamruddin
Zeeshan Qamruddin
HubSpot Senior Director of Product Management, Flywheel
Clare Hawthorne
Clare Hawthorne
Oscar Health Senior Director, Product Operations
Orit Golowinski
Orit Golowinski
Jit.io VP of Product Management
Anton Kravchenko
Anton Kravchenko
Carta Sr. Director of Product Management
Mamuna Oyofo, MBA
Mamuna Oyofo, MBA
Shopify VP of Product
Tom Alterman
Tom Alterman
Notable Head of Product