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What made you decide to choose Product Management over Product Marketing?

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4 Answers
Product Management Skills
  1. Milena Krasteva
    Milena Krasteva

    Walmart Sr Director II, Product Management - Marketing Technology • 4y

    The two disciplines are very different, despite some intersections on go-to-market, outbound communications, and occasional blurred lines between the roles in some companies regarding strategy and customer requirements. Early on in my career I had the opportunity to simultaneously work in both functions and experience them. Product Management has very broad scope and deals directly with technology. Ultimately, for me, building (or fixing) products felt most rewarding. :)

    989 Views
  2. Mamuna Oyofo, MBA
    Mamuna Oyofo, MBA

    Shopify VP of Product • 4y

    I am very much a systems thinker and like to understand the whole. I started my product career focusing on product management but quickly was exposed to the different facets of product management incl product design, engineering and product marketing. I wanted to do a bit of a deep dive in each of these areas so I could better understand how to use them in my craft. So I worked in those spaces, built out teams and best practices around how to do them well. Ultimately, I did that in service of ma ...Read More

    1,492 Views
  3. Katherine Man
    Katherine Man

    HubSpot Group Product Manager, CRM Platform • 3mo

    The decision comes down to where you want to spend your time and where you want to have primary ownership. Product Management is about deciding what gets built and why, working closely with engineering and design to define problems, make tradeoffs, and deliver solutions. Product Marketing is about how that product is positioned, communicated, and brought to market, ensuring customers understand and adopt it. If you’re drawn to shaping the product itself, navigating ambiguity, and making prioriti ...Read More

    417 Views
  4. Anton Kravchenko
    Anton Kravchenko

    Carta Sr. Director of Product Management | Formerly Salesforce, MuleSoft, Apple • 3y

    This might not be the answer you'd expected ;) 

    I'm a first-generation immigrant, and I didn't really have a choice early in my career. I simply needed a company to sponsor my visa. After changing four jobs in the first year, I joined a company that was willing to invest in my immigration. Luckily, my new role was at the intersection of marketing & product, so I had to see both directions. 

    I chose Product as I wanted to build things and understand how they work.

    396 Views

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