Building a Product Management Team
Atlassian Head of Product, Enterprise Strategy and Planning • 1y
It's easy for teams to over-index on day to day customer issues and lose sight of innovation; the opposite is unlikely. If your team has customer focus figured out (if no...
1660 Views
Figma Product, AI • 2y
The one attribute that is hardest to coach and most likely to be make-or-break is customer centricity. It's essential that PMs always start with the customer and their ne...
1263 Views
Matterport VP of Product • 1y
Show-and-Tell: Start with a small, well-defined project where a PM can work closely with an engineer or two to demonstrate the value of the role and achieve some early wi...
1504 Views
Atlassian Director of Product Management (Confluence) | Formerly PayPal, eBay, Intel, Verizon • 2y
Here is my advice for a junior PM in a small company:Get to know your product. Learn to ue it everyday and document any issues you seeTalk to customers about their experi...
840 Views
Chainguard Senior Director of Product Management • 1y
There is not one, uniform KPI that I think product teams completely miss. What I see sometimes is the lack of a value thesis: product managers wave around metrics they wa...
483 Views
Optimizely Chief Product Officer • 4y
While there are different specific metrics that marketing and product teams track for product launches, what's critical is the alignment between the two and agreement on ...
2987 Views
strongDM Sr. Director, Product Management • 3y
The product manager's primary responsibility is to ensure that the right product is delivered to the market at the right time. In order to do this effectively, you will n...
1395 Views
GitLab Director of Product Management • 2y
You can spend too much time setting up "product management processes" and covering a lot of ground. Instead of focusing on creating a product management process, focus on...
625 Views
Adobe Senior Director of Product Management, 3D Category • 1y
The process to make this is different between every team, but the mindset is the same: I believe marketing team should sit around the table with the rest of the product t...
666 Views
IBM Product Management • 3y
I am a firm believer that what you need to grow and what you need to scale are two different things - including leadership, team processes, and strategy. This means that ...
1565 Views
Atlassian Head of Product, Enterprise Strategy and Planning • 1y
The hardest part in this scenario is to accurately capture the moment when you tap out of your own capacity and need to bring on someone else. One potential framework for...
1204 Views
Atlassian Director of Product Management (Confluence) | Formerly PayPal, eBay, Intel, Verizon • 2y
Here is my advice for a junior PM in a small company:Get to know your product. Learn to ue it everyday and document any issues you seeTalk to customers about their experi...
774 Views
GitLab Director of Product Management • 3y
I'll share a few examples from my career that I've seen, with some context. In the end, PMs don't just do one thing, so their bandwidth will vary based on what the team n...
590 Views
Noname Security Director of Product Management • 3y
As a manager for PM's, splitting your attention between contributing individually and coaching your product managers can be a challenging task. However, it is important t...
237 Views
Figma Director of Product • 3y
Contrary to popular belief, it's not about writing a job description as fast as possible and starting to hire! It's important to spend some time upfront thinking about th...
2809 Views
GitLab Group Product Manager • 3y
There are many different ways to create an effective PM org structure. It really depends on the company, their strategy and values. At Gitlab, PM team organization led by...
859 Views
Adobe Senior Director of Product Management, 3D Category • 1y
There is definitely an overlap between User Research and PM, and I think it depends on the size of the company and organization also. If you have the chance to get a grea...
989 Views
Should CX teams and Product Management teams be on the same team? Pros/Cons?
I've worked with a few CX leaders who now have product managers reporting to them. Curious to know the benefits/risks of having them combined.
Adobe Senior Director of Product Management, 3D Category • 1y
If by CX you mean Customer Experience, then by experience I value them to be in the same team as PMs.One of the secret for great products is to look for collapsing the st...
1017 Views
Atlassian Head of Product, Enterprise Strategy and Planning • 1y
At Atlassian - and I know this is true for other product organization with a strong writing culture - we invest a lot into internal comms about PM updates and activities....
952 Views
JetBrains Head of Product | Formerly GitLab, Jit.io, Cellebrite, Anima • 3y
When building a well-rounded team, I start by understanding the product vision, product maturity, and organizational culture. This helps me define the ideal team composit...
1356 Views
What is the single most important activity you prioritize as a product leader? Why do you prioritize this activity above all else?
- How might this shift according to company maturity and the maturity of the product you're working on?
- For IC PMs, what is the single most important activity that you'd recommend they prioritize? How might this shift according to company maturity and the maturity of the product you're working on?
Atlassian Director of Product Management (Confluence) | Formerly PayPal, eBay, Intel, Verizon • 2y
Setting a solid product vision, strategy and a clear roadmap for atleast 3-6-12 months is the top activity for a PM leader. Some benefits of having this in place are:Dete...
1524 Views
Cloudflare Sr. Director of Product | Formerly Segment, WeWork, Airbnb • 4y
This is a scenario that teams often find themselves in, especially in fast moving parts of a business. The question I would ask when looking across the existing products ...
2243 Views
Meta Director, Technical Program Management | Formerly Microsoft • 4y
Expanding the team from 1 to multiple people comes with a set of pitfalls that I’ve learned the hard way. And many other factors such as Org culture, line of business, pr...
1690 Views
Volley VP of Product • 2y
There are only particular instances when, in my experience, it can make sense to have multiple product managers within a team. If your engineering structure is a squad/po...
1226 Views
ActiveCampaign Senior Director of Product Management • 2y
Bringing engineering into KPI discussions is a must for any Product Org, especially when we are considering key B2B business metrics like churn and retention. I think pro...
880 Views
How have you dealt with possible overlaps between Product Managers, Business Owners and Marketing?
I was just reading an article by Marty Cagan about the scenario of Business Owners "versus" Product Managers, especially for companies using a matrix organization. Now, I'm living in a similar situation, and not only in the case of Business Owners, but it seems that depending on the side of the organization, the scope of Product Managers is divided more than expected, causing various types of issues. So, I'm curious if other companies, big or small, have also had to deal with this. Here's the link to the article: https://www.svpg.com/product-managers-vs-business-owners/
OEC Head of Global Product Operations • 2y
Ah yes, I remember this article :) I think the key point Marty makes is "Things go wrong when these two roles are not clearly defined." There are two aspects of "defined...
1044 Views
JetBrains Head of Product | Formerly GitLab, Jit.io, Cellebrite, Anima • 3y
As someone who has worked in various roles and companies, I've found that the top three skills that have helped me succeed are adaptability, self-learning, and collaborat...
1492 Views
Meta Director, Technical Program Management | Formerly Microsoft • 4y
I’ll try to answer this question to the best extent possible because I havent worked at a company that had formal SCRUM master roles. My understanding is that the SCRUM m...
1259 Views
Meta Director, Technical Program Management | Formerly Microsoft • 4y
I talked a lot about evaluating the success of a program, measuring the success of a Technical PM etc in my last AMA on the topic of "Technical Product Management".
htt...
1865 Views
Meta Director, Technical Program Management | Formerly Microsoft • 4y
I love this question. Typically one does not boot strap their career as a Technical PM, at least not until recently (Some companies including Meta are hiring Technical PM...
2131 Views
Meta Director, Technical Program Management | Formerly Microsoft • 4y
“Change is the only constant” is a cliched phrase in the industry but the reality is not far off in many lines of businesses. At Meta we often get to work with the best a...
1404 Views
Meta Director, Technical Program Management | Formerly Microsoft • 4y
For the first part of the question -
I stared my career as an Individual contributor IC) and as you know that is all about specific product/platform strategy and top not...
1260 Views