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Product Management KPI's
Setting KPIs can often feel arbitrary, especially when entering new markets. How do you get past this uncertainty to set realistic goals?
I'm currently struggling to define checkout error rates for our e-commerce platform. We're currently at 1.5%. Personally, I think it's too high. However, I have nothing to substantiate my opinion.
What is your advice for creating and/or improving the product management process when joining a small but growing team? Particularly for a small company with no or little structure?
How do you coordinate and work cross functionally with the product marketing team to create commonly shared KPIs?
How do you break down responsibilities and KPIs for product launches between product management and marketing?