Intuit Director of Product Management • 3y
When I first made the transition from B2C to B2B product roles there were two areas that surprised me, and which I had to approach differently. Customer and Buyer Personas: I had been used to thinking about different customer segments and their needs, but generally my target customer was also the buyer. My experience was different in a B2B role. I learned that I had to discern (via research, surveys, conversations with customer and with account execs) a range of customer personas, and that usu ...Read More
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