Consumer Product Management

3 Answers
Devika Nair
Devika Nair
Oracle Director of Product, Oracle Cloud InfrastructureJuly 19
Two constant challenges for me in any product role has been finding the right way to say no. This could be to your customers asking for a particular feature or your organization that has decided to prioritize certain aspects differently.  The best way to overcome this challenge is by having your......Read More
759 Views
2 Answers
Apurva Garware
Apurva Garware
Upwork VP Product and GMApril 28
1. Ability to communicate well - Someone told me early in my career: The single most important PM skill he looks for when hiring a PM is communication. Communication is really a proxy for building trust, driving alignment, having healthy debates when there’s conflict and committing t......Read More
3590 Views
3 Answers
Jeff Chow
Jeff Chow
InVision CEO (former CPO)March 22
From a career ladder perspective, the typical career path is * PM/Senior PM working within a specific team and demonstrating ability to execute, deliver and prioritize * Group PM managing multiple Product Managers and their respective teams usually driven by an expansion of remit / impac......Read More
281 Views
1 Answer
Neel Joshi
Neel Joshi
Google Group Product Manager, Google AssistantAugust 31
Be your customer as much as you can. Try everything you make multiple times in different scenarios. There's a reason companies like Starbucks and DoorDash have programs in place that put their corp staff on the ground - it opens your eyes to things that you might not have otherwise spotted. I'......Read More
1484 Views
2 Answers
Jeff Chow
Jeff Chow
InVision CEO (former CPO)March 22
In the past, many successful consumer products could be successful by executing off of a single approach. You may have been an SEO driven org that was ok with an inferior UX but converted really well. You could be a high UX driven org where word of mouth spread based on the quality of the product......Read More
353 Views
4 Answers
Apurva Garware
Apurva Garware
Upwork VP Product and GMApril 28
Obviously this looks different at varying levels of tenure and experience, but key themes are: * Customer focus * Business impact * People / relationships Customer focus speaks to if this person is able to put themselves in the shoes of the customer, whether b2b or b2c, and experience the pr......Read More
308 Views
2 Answers
Rosa Gonzalez Welton
Rosa Gonzalez Welton
Intuit Director of Product ManagementJuly 19
I think of interviewing as a muscle that you develop and keep strong. Approach interviewing in an intentional way, and get additional help where you need it. I recommend picking up one of the popular product interview books. They cover the basics about telling your own story, and describe the ran......Read More
835 Views
2 Answers
Jeff Chow
Jeff Chow
InVision CEO (former CPO)March 22
There are really 3 types of consumer companies * The bigs: Google, Facebook, Amazon, Apple, Airbnb, Spotify etc - these are mega corporations that have achieved product market fit and are now monetizing at an incredible scale. In general their orgs are huge, processes are locked in, an......Read More
313 Views
1 Answer
Devika Nair
Devika Nair
Oracle Director of Product, Oracle Cloud InfrastructureJuly 19
For Product Management, my general advice is to experiment with it. Try to understand your customers and market, define the product vision and work through requirements for your features. You can also go through exercises with side projects. For Project Management, I don't have personal experien......Read More
581 Views
1 Answer
Rosa Gonzalez Welton
Rosa Gonzalez Welton
Intuit Director of Product ManagementJuly 19
When I joined my company, my mandate was to improve the way that customers got to value quickly. With the support of a research team, designers, and lots of conversations with customers, I saw an opportunity to build a resource center that consolidated best practice resources and pointed new and ......Read More
549 Views