What's the best way to position my b2b product management experience when applying for b2c product roles?

The biggest overall deltas b2c companies might presume are likely speed of iteration, focus on UI/UX quality, and data-driven decision making. This obviously depends a lot on what your b2b experience is – plenty of b2b companies are very focused on all three – but I'd suggest highlighting your strengths in those areas.

Here's how to position your B2B experience for B2C roles:

1. Highlight transferable skills: User research, data analysis, and prioritization are crucial in both domains.

2. Emphasize customer-centricity: Show how you've put users first, even in a B2B context.

3. Showcase your ability to manage complexity: B2B often involves intricate product ecosystems, a valuable skill in B2C.

4. Focus on metrics-driven decision making: Demonstrate how you've used data to drive product strategy.

5. Highlight any relevant B2C touchpoints in your B2B experience, such as end-user focused features.

6. Emphasize your adaptability and willingness to learn new markets and user behaviors.

7. Leverage product-led growth experience: If you've implemented PLG strategies in B2B, highlight how this aligns with B2C user acquisition and engagement models.

Remember, many product principles are universal. Frame your experience in terms of solving user problems and driving business outcomes, regardless of the specific market.

Focus on how you drove engagement/retention for your B2B product, and how it ultimately lead to improving renewals and/or increasing upsells to higher tiers, if you made contributions there.

Focus on how you drove self-serve checkout/trial experiences for your B2B product, if you made contributions there.

Focus on how you solved the "cold-start problem" to an extent, for your B2B product, if you made contributions there. This applies to when a product's success is partially determined by the amount of users/traffic/volume/data that currently exists on the product.