Sharebird
Sign Up / Sign In

What are skill gaps that a B2B product manager could improve on to become more consumer-focused?

Answer
3 Answers
Consumer Product Management
  1. Roshni Jain
    Roshni Jain

    Volley VP of Product • 4y

    Part of what drew me to Consumer Product and why I love it so much is that as individuals, we are all consumers. I studied Consumer Marketing and Consumer Psychology as an undergrad and I've always been fascinated by why people make the decisions they do with their time, money and attention. So, as a consumer yourself in many cases as a PM it can be easier to more deeply understand your customer, even if you are not the target user for your product. In B2B, PMs also deeply understand their users ...Read More

    2,012 Views
  2. Jeff Chow
    Jeff Chow

    Miro Chief Product and Technology Officer • 4y

    One key skill gap that is quickly closing but still exists is the ability to creatively solve holistic problems for customers. The challenge is B2B PMs often times work so closely with customers that its hard to resist just building exactly what the customer is asking for. The challenge is products become unweidly w/o having a POV on how to syntesize multiple asks into thematic areas and then creatively solve those problems so the product can scale.    What I've found is the breakdown is not on ...Read More

    721 Views
  3. Apurva Garware
    Apurva Garware

    Upwork VP Product and GM • 4y

    B2B and B2C PM’s bring very different strong suits. It’s not to say one is better than the other, but they come with different competencies. I’ve observed that B2B PMs are systems thinkers. They think end to end and consider what it takes to build a robust business at scale. This runs the full spectrum from security to payments to tools for administration and operations. This is a great skill set in a world where many businesses are moving online and there’s a high impetus for trusted and safe e ...Read More

    1,041 Views

Related Ask Me Anything Sessions

Group Product Manager, Android at Google, Shahid Hussain on Product Management Specializations

October 13 @ 9:00AM PT

Register
Neel Joshi

Google Group Product Manager, Google Assistant, Neel Joshi on Consumer Product Management

September 1, 2022 @ 10:00AM PT

View Answers
Rosa Gonzalez Welton

ServiceNow Director of Product Management, Rosa Gonzalez Welton on Consumer Product Management

July 19, 2022 @ 10:00AM PT

View Answers
See All Upcoming AMA's

Top Product Management Mentors