AMA: ActiveCampaign VP Product Marketing, Jackie Palmer on Product Marketing Career Path
May 27 @ 10:00AM PT
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👋 Jackie Palmer
I am an accomplished product marketing leader with 20+ years of experience in product strategy, product marketing, and product management for fast-growing software companies. As a hands-on leader, I love to build and mentor teams and am an expert at cross-functional team building, bridging the technical and non-technical divide.
In my current role as VP of Product Marketing at ActiveCampaign, I lead a team of rockstar product and customer marketers that help small teams power big businesses via our autonomous marketing platform and AI agents that imagine, activate, and validate your marketing.
In my current role as VP of Product Marketing at ActiveCampaign, I lead a team of rockstar product and customer marketers that help small teams power big businesses via our autonomous marketing platform and AI agents that imagine, activate, and validate your marketing.
ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP • Wed
When I'm interviewing product marketers I'm always looking for critical thinking skills, analytical interpretation, and the ability to translate technical products into o...
196 Views
1 request
What are good product marketing OKRs?
I would like to know what metrics are used to measure PMM and what does good look like
ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP • Wed
I have a number of KPIs that I use to measure product marketing impact and success. I've shared these in prior AMAs but here they are for consistency:I ideally like to tr...
189 Views
2 requests
ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP • Wed
I definitely think there are aspects of product marketing that are becoming more technical nowadays as more tools and more data are available to us. Now we are able to ta...
196 Views
2 requests
ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP • Wed
Five and ten years feels way too long to forecast with any confidence given how fast things are moving right now. I'd rather give you one and three years, which I think a...
198 Views
1 request
ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP • Wed
I'll answer for 2026 and because salaries differ so much depending on region, skill level, and responsibilities, I'll just focus on responsibilities by level. Here is a h...
195 Views
1 request
ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP • Wed
I've successfully brought people onto my product marketing teams from a variety of departments within the organization. Marketing is a logical choice but I have also had ...
183 Views
1 request
ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP • Wed
For a new PMM, I would focus on gathering a deep understanding of your audience through analyzing as many sources of customer and prospect information as you can. These w...
183 Views
1 request
ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP • Wed
I've successfully brought people onto my product marketing teams from a variety of departments within the organization. Marketing is a logical choice but I have also had ...
187 Views
1 request
ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP • Wed
Over my years in product marketing, I've learned that the most important skill is not related to how much product knowledge I have, or how good my writing is, or even how...
188 Views
2 requests
ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP • Wed
The shift from a mid-level PMM to an independent contributor director level PMM is primarily around your sphere of influence - influence over people, product, and process...
198 Views
1 request
ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP • Wed
I came to product marketing from product management myself. As I grew higher in my product management career, I started to realize that I was spending more and more of my...
193 Views
2 requests