Beth McGrath

AMA: Coda Head of Product Marketing, Beth McGrath on Product Marketing KPI's

March 26 @ 11:00AM PST
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Coda Head of Product Marketing, Beth McGrath on Product Marketing KPI's
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Beth McGrath
Beth McGrath
Coda Head of Product MarketingMarch 26
Good PMM work should always be measurable. It’s easy for PMM to become a catch-all for things that don’t fit anywhere else. Without measurement it’s hard to stick to prioritization and drive meaningful impact.  That said, it can be very hard to track Product Marketing KPIs, especially on short...Read More
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Beth McGrath
Beth McGrath
Coda Head of Product MarketingMarch 26
This is a PMM best practice. Any company should have a larger strategic framework that supports it’s future growth. Cascading out of that larger framework should be both product and revenue goals. I think about aligning PMM first to revenue goals, because I’ve focused most of my career in B2B mar...Read More
449 Views
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Beth McGrath
Beth McGrath
Coda Head of Product MarketingMarch 26
Though I think of PMM as being quite different from traditional marketing, I often focus my PMM teams on a relatively standard marketing funnel. Splitting feature adoption KPIs between product marketing and the product team for a B2B self-serve SaaS requires collaboration and alignment on goals. ...Read More
500 Views
2 requests