Product Marketing KPIs

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• What are the 3-5 key metrics you should always report on in product marketing?

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  JD Prater •

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  Ting VP of Marketing • 1y

  While PMM metrics can vary greatly depending on your go-to-market motion and audience, I believe the most critical metrics should track your core customer journey. At AssemblyAI, where we provide speech-to-text APIs for developers, we focus intensely on developer journey metrics across the lifecycle of our capabilities. Our key metrics framework centers on three critical areas of the developer journey: Initial Activation Time to first API call (measuring how quickly developers can get started) S ...Read More

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• Which organizational KPIs do you suggest PMM attach themselves to and what are the relevant PMM ways to measure?

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  JD Prater •

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  Ting VP of Marketing • 1y

  The key to effective PMM measurement is understanding that our work should directly ladder up to company OKRs, particularly through marketing and product team objectives. Here's how to approach this: First, identify which company OKRs your PMM work naturally influences. Product Marketing sits at the intersection of product, sales, and marketing, so our work typically feeds into multiple organizational goals. The trick is to be intentional about which OKRs you align with – don't try to attach to ...Read More

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• How do you create KPIs around positioning and measuring?

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  JD Prater •

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  Ting VP of Marketing • 1y

  Let me share how we approach this at AssemblyAI because measuring positioning effectiveness is one of the trickier challenges in product marketing. At first glance, it seems almost impossible to quantify something as intangible as perception, right? But here's what we've learned: while you can't directly measure perception, you can measure its effects. Think of it like measuring wind - you can't see it, but you can see what it moves and how it influences behavior. In practice, we look at this th ...Read More

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• What are the most important KPIs to measure the success of new product launches? How do you track and adjust your strategies based on this data?

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  JD Prater •

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  Ting VP of Marketing • 1y

  At AssemblyAI, where we're launching new AI model capabilities like automatic language detection (ALD), we focus on measuring launch success through clear adoption signals and usage patterns. Our launch measurement framework has three key phases: Immediate Launch Success (First 30 Days): Number of customers using ALD Volume/usage of API calls using the new language detection parameter Distribution of languages being detected (helps us understand market reach) Initial use case patterns (are devel ...Read More

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