Jeff Beckham

At every company I’ve been a part of, product marketing has always been the driver of any sales enablement done by the marketing team. I’m sure that’s not the case everyw...

I’m glad you asked, because I love building presentations! I realize I’m a total slide nerd, but here’s my process: Align on the outcome you want from the presentation. ...

This is a fun question because I’ve seen this vary so broadly across the places I’ve worked. Step one is to make sure product marketing gets invited :) At Mixpanel, all o...

The more time in advance you can provide the sales team, the better. But you also don’t want to sit on new products / features that are ready to go, especially when you’r...

The biggest mistake I’ve made is not involving Sales at the ideation stage. Too many times, I’ve thought I had a great idea for a new program or piece of content, only to...

If you have the opportunity to be involved, snatch it as quickly as possible! The core of product marketing is creating messaging that works, and the fastest way to test ...

It’s exciting that your company is making the shift up-market! The first question to ask is whether you have the right people in place to sell into enterprises. Promoting...

A good question to ask before starting a sales playbook is, “what’s in it for them?” Good sales reps welcome support from anyone who can truly help them, and product mark...

It’s a good question, but also a loaded one! Product management needs to prove their value to the company too, right?The dynamic you’re describing is common though, unfor...

That’s a tough question, and unfortunately, I think it does depend on your organization. I’ve usually seen enablement added as a separate function when a company reaches ...