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Jeff Beckham

Sr. Director and Head of Product Marketing, Gem
Jeff Beckham
Sr. Director and Head of Product Marketing, Gem
I lead product marketing at Gem, which makes a SaaS product that can help you hire 5x faster. Previously at Mixpanel, Slack, BlueJeans, and Cisco Systems.
Added September 8, 2021Published in Adventures In Messaging's

Video: Adventures in Messaging S02E07: With Jeff Beckham, Head of Product Marketing at Mixpanel

This may sound like heresy, but there are times when speaking to high-level business value isn’t necessarily the best way to go. Like when your buyer isn’t responsible for those top-level business metrics. Or when messages like “reduce costs” or “increase revenue” are a dime a dozen in your space. In Episode 7 of Adventures in Messaging, Jeff Beckham shares advice on how to message your product’s true differentiation, including: --- How use cases can help your product stand out in crowded mar...more
Added March 5, 2021Published in AMA's

AMA: Mixpanel Former Head of Product & Content Marketing, Jeff Beckham on Stakeholder Management

Mixpanel Former Head of Product & Content Marketing, Jeff Beckham

on Stakeholder Management

Sr. Director and Head of Product Marketing
Gem
Sr. Director and Head of Product Marketing at Gem
I’ve found that most companies want the most capable people doing the most important work. If you prove your value as a PMM by making the team and company successful, bigger and better projects will naturally come your way. When it comes to positioning the PMM team within marketing, it ultimatel...more
Sr. Director and Head of Product Marketing at Gem
It’s a good question, but also a loaded one! Product management needs to prove their value to the company too, right? The dynamic you’re describing is common though, unfortunately. I’ve lived it many times. The best working relationship comes when both sides have shared goals. If that’s not rea...more

Podcast: Working with Sales with Jeff Beckham, Head of Product & Content Marketing at Mixpanel

Working with Sales with Jeff Beckham, Head of Product & Content Marketing at Mixpanel
Working with Sales with Jeff Beckham, Head of Product & Content Marketing at Mixpanel
Working with Sales with Jeff Beckham, Head of Product & Content Marketing at Mixpanel
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Added December 2, 2019Published in AMA's

AMA: Mixpanel Former Head of Product and Content Marketing, Jeff Beckham on Sales Enablement

Mixpanel Former Head of Product and Content Marketing, Jeff Beckham

on Sales Enablement

Sr. Director and Head of Product Marketing
Gem
Sr. Director and Head of Product Marketing at Gem
The best sales reps I’ve seen rely on people and resources across the company to win deals, but these same reps are also very particular about the materials they use and the people they invite to meetings. This attention to detail in the customer experience is what drives their success. The mill...more
Sr. Director and Head of Product Marketing at Gem
The biggest mistake I’ve made is not involving Sales at the ideation stage. Too many times, I’ve thought I had a great idea for a new program or piece of content, only to find upon rolling it out that I was solving a problem nobody had. It’s always good to have a few “friendlies” on the sales te...more