Jeff Beckham

Jeff Beckham

Sr. Director and Head of Product Marketing, Gem
I lead product marketing at Gem, which makes a SaaS product that can help you hire 5x faster. Previously at Mixpanel, Slack, BlueJeans, and Cisco Systems.

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Video: Adventures in Messaging S02E07: With Jeff Beckham, Head of Product Marketing at Mixpanel
Jeff Beckham
Sr. Director and Head of Product Marketing
I’m glad you asked, because I love building presentations! I realize I’m a total slide nerd, but here’s my process: 1. Align on the outcome you want from the presentation. Who are you trying to convince, and about what? Whether the audience is the sales team at SKO or execs at a busines...more
Jeff Beckham
Sr. Director and Head of Product Marketing
Every enterprise sales rep wants to sell more, faster. The most valuable PMMs I’ve worked with are experts on their product, market, customers, and competition. Individual sales reps don’t have time to track these things at the level of detail PMMs do, but require smart talking points to be succe...more
Jeff Beckham
Sr. Director and Head of Product Marketing
I’ve found that most companies want the most capable people doing the most important work. If you prove your value as a PMM by making the team and company successful, bigger and better projects will naturally come your way. When it comes to positioning the PMM team within marketing, it ultimatel...more
Jeff Beckham
Sr. Director and Head of Product Marketing
Whenever I join a new team, my first objective is to earn trust – both within my department and with cross-functional partners. Without trust, advice from “the new guy” about how things should be done is usually unwelcome. To do that, start by identifying problems you can solve to make everyone’...more
Jeff Beckham
Sr. Director and Head of Product Marketing
Product and Sales are always the biggest, at least at B2B companies. The one that matters more depends on whether you’re in a product-led or sales-led organization. There’s no circumstance in which you can neglect one of the two, but when you need to make hard tradeoffs about where to spend time,...more
Jeff Beckham
Sr. Director and Head of Product Marketing
It’s a good question, but also a loaded one! Product management needs to prove their value to the company too, right? The dynamic you’re describing is common though, unfortunately. I’ve lived it many times. The best working relationship comes when both sides have shared goals. If that’s not rea...more
Jeff Beckham
Sr. Director and Head of Product Marketing
The setup at my currrent company, Mixpanel, is one that I’ve seen be more and more common at businesses scaling up. We have two arms of marketing: product / content and growth (the “campaign team”). When the head of growth and I need to explain who does what, we like to simplify things to: PMM b...more
Jeff Beckham
Sr. Director and Head of Product Marketing
In these types of situations, I’ve found that data can be a useful persuasion tool, because it’s objective. Have you considered surfacing win rate numbers? Or an even more granular metric in the sales funnel, like a lack of deal progression from early to mid/late stages? If execs are expected to...more
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Jeff Beckham
Sr. Director and Head of Product Marketing
Credentials & Highlights
Sr. Director and Head of Product Marketing at Gem
Product Marketing AMA Contributor
Lives In San Francisco
Work with Jeff
San francisco, CA