Video: Adventures in Messaging S02E07: With Jeff Beckham, Head of Product Marketing at Mixpanel
I lead product marketing at Gem, which makes a SaaS product that can help you hire 5x faster. Previously at Mixpanel, Slack, BlueJeans, and Cisco Systems.
How does your team divide up the responsibility between the PMM team and the Campaign team? How has that worked for the new products/new markets for existing products that company has wanted to go into, where the campaign team cannot just package up existing asset but needs to create a PoV?