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How did you approach building enough depth in marketing areas you didn't have as much experience in? And is that necessary to do pre-CMO role, or is it something you can hire a strong complement for once you're in role and then learn as you go? As a specific example, coming up through brand & product marketing, how much demand gen expertise would you recommend building (pre-CMO role) and what's the best way to do that?

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2 Answers
  1. Brett Queener
    Brett Queener

    Bonfire Ventures Managing Director • 3y

    It depends on the company that you’re working at. The idea of a CMO as an expert in all of the domains (brand, demand gen, pmm) is unrealistic. I do not think that there is an expectation that you are great at all of these things. I think you have to have a broad view of marketing, be a tough judge of talent, have experience hiring really great people, and have the right mix of quantitative and qualitative skills. You have to be good at both paying attention to win/close rates and being very ana ...Read More

    435 Views
  2. Chris Koehler
    Chris Koehler

    Twilio Chief Marketing Officer • 3y

    So, the simple truth is no one can be an expert across all disciplines of Marketing. Is it necessary to have direct experience across disciplines, say Demand Gen? No. Is it helpful? Yes. I believe there are two ways to gain valuable experience, direct and indirect involvement. Say your core competency is Product Marketing, but you want to get experience in Demand Generation or Comms. You can either get way outside of your comfort zone and ask to take on a new role in that specific discipline. No ...Read More

    267 Views

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